<p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">Global football legend Andriy Shevchenko and Ashes-winning England Cricket Captain Michael Vaughan have today been announced as the next two international sporting luminaries to join what promises to be a star-studded Padel Pro-Am at London’s iconic The Hurlingham Club in May 2024.&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">Earlier this summer, The Padel Classic was announced as a Padel Pro-Am and corporate competition like no other, with two-time Ashes-winning England Cricket Captain Sir Andrew Strauss, and South African World Cup-winning Rugby Union legend, Bryan Habana, both of whom have recently become avid converts to padel, confirmed as the first two sporting names to headline the 15th - 16th May event.&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">A Laureus Ambassador, Andriy Shevchenko is a football legend who needs little introduction. A heroic figure in his homeland of Ukraine - who earlier this month was appointed as an Advisor to President Zelensky - Shevchenko became known as one of the world’s most prolific strikers.&nbsp; After hanging up his boots, he later became a politician and then a career in football management where he went on to manage Italian side Genoa from 2021 - 2022, and Ukraine, from 2016 - 2021, which included leading his country to a record quarter-final berth at the UEFA Euro 2020 where his side lost to eventual finalists England.&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">Joining Shevchenko is fellow Laureus Ambassador, the storied former England Men’s Cricket Captain, Michael Vaughan OBE who made history in 2005, taking his country to Ashes Series victory against Australia after 18 years in which the famous urn was in Australian hands. An opening batter for his country, by the time of his retirement from professional cricket in 2009, he had amassed 5,719 test runs for his country which included 18 centuries and 18 half-centuries along the way. Since retiring from the crease, Vaughan has moved into cricket broadcastingr and, like Shevchenko, become an avid padel player and fan.&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">Charlie Grave, Co-Founder of The Padel Classic, said:&nbsp;“We are delighted to have Andriy and Michael join our growing cast of sporting stars for the inaugural Padel Classic at the Hurlingham. There are few names better known from the world of football in the last 30 years than Andriy Shevchenko, and, in Michael Vaughan, we have not only our second cricketer announced for the Padel Classic, but one of England’s greatest sportsmen of the last three decades.&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">“Now just over seven months away, The Padel Classic is shaping up to be an unmissable fixture in the sporting and social calendar for corporates, padel players and stars of&nbsp; sport and entertainment. With The Hurlingham Club and Laureus Sport for Good alongside us, we are looking forward to bringing this first-of-its-kind event to London.”<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">“Padel is such an enjoyable, inclusive and engaging sport to play. We believe the opportunity to participate, mingle with and watch the celebrities and pros show us all how it’s done will provide the perfect cocktail for a day of entertainment.”<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">Andriy Shevchenko, Laureus Ambassador, said:&nbsp;“As any retired athlete will tell you, when you finish your professional playing days, you don’t lose the competitiveness that has spurred you on during your career, and for me, it’s been padel that I’ve turned my attention to in recent years. This is a hugely compelling sport and I am excited to be lining up against Michael and other former sportsmen and women at The Hurlingham Club in May. An event not to miss, I’m proud that The Padel Classic will raise funds to support Laureus Sport for Good, changing the lives of young people through the power of sport.”<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">Michael Vaughan, Laureus Ambassador, said:&nbsp;“Anyone that has seen me play sport lately knows that it’s less cricket and more padel – I’m a full, confessed padel convert and am delighted to be asked to join Andriy, Andrew and Bryan at The Hurlingham Club. The Padel Classic will not only be huge fun for those competing and watching, it will, most importantly, be an opportunity to raise funds and awareness for Laureus Sport for Good. I encourage everyone to book their ticket.”<p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;"> <o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">Founded as a purpose-led event by investment, advisory and marketing group TTB Sport Capital and Laureus Sport for Good, the&nbsp;invite-only Padel Classic will be played over two days of English summer (15th - 16th May 2024) and combine a corporate padel challenge with a high-end networking event. The Padel Classic will feature celebrities, professional players and a select group of corporates and luxury brands vying for honours in a sport that is currently turning heads worldwide. The event is planned as the first of a global rollout of Padel Classic Pro-Am competitions in the years ahead.&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">The strictly-by-invitation event will raise funds for Laureus Sport for Good, a global charity that supports programmes and organisations around the world that use the power of sport to help young people overcome violence, discrimination and inequality.&nbsp; In 2022, Laureus Sport for Good supported 304 programmes across 42 countries and territories with funding, training, and other technical assistance.&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">Padel is widely accepted as the fastest growing sport in the world and is currently taking the UK by storm. Originally established in Mexico in 1969, it is currently the number two sport in Spain after football and is on a fast upward trajectory throughout much of Europe, Asia and other regions worldwide. The sport is fashionable with celebrities and high net worth individuals ranging from David Beckham to Elle Macpherson, Sir Andy Murray to Serena Williams and Jurgen Klopp to Zlatan Ibrahimovic.<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">With the countdown now on for the inaugural Padel Classic, further star names from across the world of professional sport and entertainment will be announced during the coming months.

The sport that’s got the world talking will arrive at prestigious West London venue from 15th - 16th May, with 2004 Ballon d’Or winner Shevchenko and 2005 Ashes-winning England Captain Vaughan joining star-studded ranks

The Padel Classic adds Andriy Shevchenko and Michael Vaughan to its line-up at the iconic The Hurlingham Club in May 2024

ACFC was founded to promote gender equality and empower women in sports and beyond. ACFC was co-founded by Academy Award-winning actress and activist&nbsp;Natalie Portman, technology venture capitalist&nbsp;Kara Nortman, and media and gaming entrepreneur&nbsp;Julie Uhrman. The club is notable for having a diverse ownership group that includes prominent female athletes, celebrities, and businesswomen, including Jennifer Garner, America Ferrara, Jessica Chastain, Julie Foudy, Mia Hamm, and many others.&nbsp;<o:p></o:p><o:p>&nbsp;</o:p>Holly Millward said: "Nick and I visited the ACFC team in LA last year and could see immediately that the group was forging a totally new type of ownership model for a professional women's sport franchise. Outside the clear strength of the boardroom, their game day is pure entertainment through football. Fundamentally, we believe in the power of sport to drive change in society. As a purpose-led team, we believe that Angel City will significantly influence the global commercial landscape of women's sport.&nbsp; We are excited to support this incredible team's journey into new markets, brands and ventures."<o:p></o:p><o:p>&nbsp;</o:p>Since its inception, Angel City has established itself as a significant brand within women's sport. The team calls BMO Stadium in downtown Los Angeles home and boasts more than 16,000 season ticket holders, a record in the US if not globally, and has lodged seven regular-season sell outs at 22,000 tickets redeemed. With a strong purpose-led mission, the team reallocates a percentage of ticket sales to players and donates 10% of sponsorship dollars to the local community, averaging over 1.5 million USD each year for the next three years.<o:p></o:p><o:p>&nbsp;</o:p>Nick Hoyle said;<o:p></o:p><o:p>&nbsp;</o:p>"In the midst of witnessing a fascinating Women's World Cup, ACFC is already well-positioned to capitalize on a significant commercial opportunity. Women's sport is experiencing exponential growth, but there remains a largely untapped value in broadcast, storytelling, innovation, and the value of consumer audiences.&nbsp; We believe in the power of sport, particularly women's sport, to tap into passion points and realise this value. We look forward to working with the ACFC team to translate this into new markets and opportunities.'<o:p></o:p><o:p>&nbsp;</o:p>Angel City's Co-Founder and President, Julie Uhrman, expressed her enthusiasm, stating, "TTB Sport has been an incredible partner ever since our initial meeting last year. Their team wholeheartedly embraces and supports our mission, understanding the core values we stand for. Working alongside Holly and Nick, we are eager to capitalise on their extensive market networks and platform, which will help us garner attention, raise awareness, and create new opportunities for Angel City. Beyond our on-field success, we remain committed to making a positive impact in the community and on a global scale for women's sports. Having TTB as an investor, sharing these values, is of utmost importance to us."<o:p></o:p><o:p>&nbsp;</o:p>The 2023 FIFA Women's World Cup kicked off on Thursday, July 20, and four players participating from Angel City's active roster; Jun Endo (JAP), Julie Ertz (USA), Ali Riley (NZ Captain), and Alyssa Thompson (USA), are representing their countries at the tournament.&nbsp;<o:p></o:p><o:p>&nbsp;</o:p>During the Women's World Cup, Angel City FC will host their first "Angel City Equity House" at the Sydney Opera House, featuring 100 leaders from sport, business, government and not-for-profit sectors. In addition, the team will sponsor Festival 23 in Sydney, which will stage workshops focusing on gender equality, climate change, social cohesion and youth employability for teenagers and young adults.<o:p></o:p><o:p>&nbsp;</o:p><o:p>&nbsp;</o:p>

TTB Sport has announced an investment in the Los Angeles women's professional soccer team Angel City Football Club, a member of the National Women's Soccer League, the top-tier women's league in the United States (ACFC)

TTB Sport announces investment in Angel City FC as Women's World Cup kicks off

TTB Sport X will own, operate and create world class events and experiences, providing clients and partners with experiential solutions that create impact, as the sports marketing arm of TTB Sport’s business continues to grow.<o:p></o:p><o:p>&nbsp;</o:p>From large scale global brand partnership programmes to corporate challenges, TTB Sport X will use the power of sport to create value for partners that in turn help society.<o:p></o:p><o:p>&nbsp;</o:p>Bringing together a world-class team, built on decades of work with some of the world's largest brands, rights holders and athletes, the business will focus on delivering personalised experiences that allow people to connect and businesses to grow, across both brand and active solutions for clients.&nbsp;<o:p></o:p><o:p>&nbsp;</o:p>TTB Sport is a marketing, investment and advisory group for sport, founded by ex-CSM executives Holly Millward and Nick Hoyle and chaired by Sir Andrew Strauss.&nbsp;<o:p></o:p><o:p>&nbsp;</o:p>Force For Good Events was founded by Lucy Bennett-Baggs in 2017 to deliver purpose-led solutions and the business has since worked for multiple blue chip clients including HSBC, KPMG and Laureus, raising more than USD3million for charitable organisations.<o:p></o:p><o:p>&nbsp;</o:p>The combined expertise of the new business positions TTB Sport X with a deep understanding of sport, purpose and the ability to deliver meaningful experiences for businesses that can be measured.&nbsp;&nbsp;<o:p></o:p><o:p>&nbsp;</o:p>Lucy Bennett-Baggs said;&nbsp;<o:p></o:p><o:p>&nbsp;</o:p>‘I am immensely proud of the platform and the impact we have made over the last six years for clients and the money we’ve raised for charity. By joining forces with TTB Sport, we are united in our belief that creation of world-class personalised experiences will continue to drive business growth and allow our clients to give back.&nbsp;&nbsp;I am truly excited to continue to deliver once in a lifetime events around the world, combining this with my roots in brand partnerships, and to be working with Holly and Nick to supercharge the offering.’<o:p></o:p><o:p>&nbsp;</o:p>Holly Millward said;<o:p></o:p><o:p>&nbsp;</o:p>‘We have long witnessed the power of sport as a platform to deliver significant commercial and societal benefits for our clients.&nbsp;&nbsp;Lucy has created an amazing market-leading organisation that has a deep understanding of how to deliver personalised experiences for some of the world’s biggest brands.&nbsp;&nbsp;Together, we intend to be strategic partners of the businesses we work with, building long standing mutually beneficial platforms that drive true impact.’<o:p></o:p> TTB Sport X is headquartered in London, with offices in Hong Kong and Singapore.<o:p></o:p><o:p>&nbsp;</o:p>

TTB Sport today announces the launch of a new global events and experiences business, TTB Sport X, teaming up with CEO and founder of Force for Good Events, Lucy Bennett-Baggs.

Joining forces, for good: TTB Sport launches new purpose-led global events and experiences business 

In May 2024, The Hurlingham Club in West London will
play host to a star-studded Padel Pro-Am and corporate competition, the likes
of which hasn’t been staged worldwide before.&nbsp; &nbsp; Headlining the Padel Classic will be former two-time
Ashes-winning England Cricket Captain Sir Andrew Strauss, and former South
Africa World Cup-winning Rugby Union legend, Bryan Habana, both of whom have
recently become avid converts to padel, a sport widely accepted as the
fastest-growing worldwide.&nbsp; &nbsp; Founded as a purpose-led event by investment, advisory
and marketing group TTB Sport Capital and Laureus Sport for Good, the
invite-only Padel Classic will be played over two days of English summer (15th
- 16th May 2024) and combine a corporate padel challenge with a high-end
networking event. The Padel Classic will feature celebrities, professional
players and a select group of corporates and luxury brands vying for honours in
a sport that is currently turning heads worldwide. The event is planned as the
first of a global rollout of Padel Classic Pro-Am competitions in the years
ahead.&nbsp; &nbsp; Charlie Grave, Co-Founder of the
Padel Classic, said:&nbsp;“We are absolutely
thrilled to be creating and staging the first Padel Classic at Hurlingham. With
The Hurlingham Club and Laureus Sport for Good alongside us, we can’t think of
better partners.&nbsp; “Having been involved in starting and managing the
popular annual pre-Wimbledon Tennis Classic at The Hurlingham Club over the
last 26 years, and now with the amazing growth of padel, we feel it’s the
perfect time for the Padel Classic to also establish itself in the sporting
calendar.&nbsp; “Padel is such an enjoyable, inclusive and engaging
sport to play. We believe the opportunity to participate, mingle with and watch
the celebrities and pros show us all how it’s done will provide the perfect
cocktail for a day of entertainment.” &nbsp; Sir Andrew Strauss, TTB Sport
Capital Executive Chair, said:&nbsp;“I
am excited to be competing in the inaugural Padel Classic at The Hurlingham
Club next summer. In recent years, I’ve become passionate about padel, a sport
which, the more people I speak to, the more I realise its huge appeal. As a
former professional sportsman who hasn’t lost his competitive spirit, I look
forward to going up against my friend and Laureus Academy Member, Bryan Habana
for padel honours on the lawns of the Hurlingham next May.”&nbsp; &nbsp; Bryan Habana, Laureus Academy
Member, said:&nbsp;“I am delighted to be
joining the Padel Classic next summer, and to have the opportunity to play
alongside celebrities, professional players and individuals from the corporate
sector. Padel is a hugely compelling sport and one that I encourage anyone to
get on court and try. My involvement in The Padel Classic will be a great
opportunity to get the competitive juices flowing again and, most importantly,
to raise funds and awareness for Laureus Sport for Good.” &nbsp; The strictly-by-invitation event will raise funds for
Laureus Sport for Good, a global charity that supports programmes and
organisations around the world that use the power of sport to help young people
overcome violence, discrimination and inequality.&nbsp; In 2022, Laureus Sport
for Good supported 304 programmes across 42 countries and territories with
funding, training, and other technical assistance.&nbsp; &nbsp; Padel is widely accepted as the fastest growing sport
in the world and is currently taking the UK by storm. Originally established in
Mexico in 1969, it is currently the number two sport in Spain after football
and is on a fast upward trajectory throughout much of Europe, Asia and other
regions worldwide.The sport is fashionable with celebrities and high net worth
individuals ranging from David Beckham to Elle Macpherson, Sir Andy Murray to
Serena Williams and Jurgen Klopp to Zlatan Ibrahimovic. &nbsp; With the countdown
now on for the inaugural Padel Classic, further star names from across the
world of professional sport and entertainment will be announced during the
coming months.

World’s Fastest-Growing Sport will descend on the world-renowned sporting venue for an invite-only Padel Pro-Am competition like no other

The Padel Classic set to feature sporting greats Sir Andrew Strauss and Bryan Habana at the iconic The Hurlingham Club in May 2024

Brand and creative agency Designroom Sport has announced its rebrand and relaunch to WildPigs in a move that sees the business become part of the TTB Sport Capital Group. TTB Sport Capital was founded in 2022 by Holly Millward and Nick Hoyle with investment, advisory and sports marketing pillars. WildPigs is a brand, creative and content agency for sport and beyond. &nbsp;<o:p></o:p>Founded by Tim Fox and Billy Johnson, Designroom Sport has historically partnered with and created global campaigns for some of the most significant organisations within sport, including the Champions League, ITF, Wales Football and the BWF.<o:p></o:p>&nbsp;<o:p></o:p>Tim Fox said:<o:p></o:p><o:p>&nbsp;</o:p>‘We are very proud of our journey in sport, both creating and working on some of the great campaigns that have punctuated some key moments in sporting history over the last 15 years.&nbsp; Our new brand name is a nod to the first documented story ever told.&nbsp; We believe that every business has a unique story to tell, and sport supercharges that opportunity.&nbsp; As we move into our next chapter, we are broadening our team, capabilities and market reach to serve our clients. &nbsp;We couldn't think of greater partners than Holly and Nick to be alongside us on our journey’.<o:p></o:p>&nbsp;<o:p></o:p>WildPigs’ new offering includes brand consulting and an in-house content studio with offices in London, Hong Kong and Cape Town.<o:p></o:p>&nbsp;<o:p></o:p>Holly Millward said:<o:p></o:p>&nbsp;<o:p></o:p>‘Nick and I have worked with Designroom Sport for many years, experiencing first hand the work of the business and importantly the people.&nbsp; We are thrilled to launch WildPigs in a broader offering to serve new businesses and audiences.&nbsp; We&nbsp;ourselves believe in the power of sport to connect with and engage people through great storytelling. &nbsp; We are delighted that WildPigs is now part of our sports marketing offering for our own clients going forward'.<o:p></o:p><o:p>&nbsp;</o:p>

Business formerly known as DesignRoom Sport rebrands to WildPigs; a storytelling agency for sport and beyond.

TTB Sport launches WildPigs as sports marketing offering grows

The ex-CSM executives partnered with Hong Kong-based TTB Partners last year, and the Group has since closed several investments, including digital ecosystem for sport InCrowd, ESG platform Ample and brand and creative agency Designroom Sport.<o:p></o:p>&nbsp;Of the appointment, Millward commented:<o:p></o:p>&nbsp;“Andrew is a world class addition to our leadership team, bringing a wealth of experience from both cricket and the boardroom to TTB Sport and our clients. His breadth of knowledge, across all facets of sport, make his insights highly valued and particularly relevant as sport’s role in society becomes more important”.<o:p></o:p>&nbsp;Hoyle added:<o:p></o:p>&nbsp;“Sport is undergoing a generational change in the way it is consumed and commercialised. In doing so, it has become an extremely attractive, highly investable, but nascent asset class.&nbsp;<o:p></o:p>&nbsp;Our aim is to support our companies and clients as they navigate these changes, linking them to new geographies, technologies and investors. We are extremely excited about the opportunities that are ahead, and delighted Sir Andrew has joined us on the journey”.<o:p></o:p>&nbsp;Strauss commented:<o:p></o:p>&nbsp;“I am delighted to be joining TTB Sport Capital at such a promising and important time for the company. Sport is being reshaped in ways we could never have imagined, and we are excited to be at the fulcrum of this change, investing in and advising businesses, technologies and founders that will shape its future. I look forward to working with Holly and Nick in building a world class company, dedicated to my great passion - sport”.&nbsp;<o:p></o:p>&nbsp;The TTB Sport Capital team is Headquartered in London.<o:p></o:p><o:p>&nbsp;</o:p><a href="http://www.ttb-sport.com/" style="">www.ttb-sport.com</a><o:p></o:p><o:p>&nbsp;</o:p>About TTB Sport Capital<o:p>&nbsp;</o:p>TTB Sport Capital is an investment, advisory and marketing group that is positively impacting the future of sport. TTB Sport Capital was founded by Nick Hoyle, Holly Millward and Hong Kong-based financial group, TTB Partners in April 2022. Bringing experience, intelligence and capital together for the benefit of sport and our investors, TTB Sport Capital is building an eco-system of service providers, including existing investments in the following:<o:p></o:p><o:p>&nbsp;</o:p>InCrowd:&nbsp;The new digital ecosystem for sport.&nbsp;&nbsp;With a fully integrated, end-to-end suite of data powered technologies and supporting services, InCrowd is rebooting sports businesses by connecting and optimising digital marketing channels and unlocking new commercial opportunities.<o:p></o:p>See:&nbsp;<a href="http://www.incrowdsports.com/" style="">www.incrowdsports.com</a><o:p></o:p><o:p>&nbsp;</o:p>Ample: Driving responsible consumption and offering positive impact at the checkout.&nbsp;&nbsp;<o:p></o:p>See:&nbsp;<a href="http://www.ample.earth/" style="">www.ample.earth</a>&nbsp; Designroom Sport: Building brands with purpose, brands that touch the lives of millions and stories that last.See:&nbsp;<a href="http://www.designroomsport.com/" style="">www.designroomsport.com</a> For further information contact:<o:p></o:p><o:p>&nbsp;</o:p><a href="mailto:hello@ttb-sport.com" style="">hello@ttb-sport.com</a><o:p></o:p><o:p>&nbsp;</o:p><a href="http://www.ttb-sport.com/" style="">www.ttb-sport.com</a><o:p>&nbsp;</o:p>About TTB Partners<o:p></o:p><o:p>&nbsp;</o:p>TTB partners is a financial services platform focusing on principal investing, advisory and wealth solutions.&nbsp;<o:p></o:p><o:p>&nbsp;</o:p>Headquartered in Hong Kong, with a team in London, TTB business spans private equity, corporate finance, venture capital, sports, digital assets and real estate.<o:p></o:p><o:p>&nbsp;</o:p><a href="http://www.ttbpartners.com/" style="">www.ttbpartners.com</a><o:p></o:p><o:p>&nbsp;</o:p>About Sir Andrew Strauss<o:p></o:p>&nbsp;Sir Andrew Strauss has been involved in some of English Cricket’s most memorable moments. He graduated from playing in the 2005 Ashes series to becoming one of only three men to captain England to home and away Ashes victories before taking over as the Director of England cricket in 2015, tasked with putting together the plan to win the 2019 World Cup.<o:p></o:p><o:p>&nbsp;</o:p>Alongside his cricketing achievements, Strauss has founded The Ruth Strauss Foundation which has raised over £6 million pounds to help families going through grief and is co-founder and executive chairman of Mindflick, a high-performance coaching business.<o:p></o:p><o:p>&nbsp;</o:p>Strauss will be bringing his considerable experience in high performing teams to provide leadership and guidance to TTB Sport Capital as Executive Chairman. His role will include providing strategic direction to the business as well as chairing the Investment committee and advisory board.<o:p></o:p><o:p>&nbsp;</o:p>Andrew was educated at Durham University.<o:p></o:p>

TTB Sport Capital, the investment, advisory and marketing group founded by Nick Hoyle and Holly Millward, is pleased to announce the appointment of Sir Andrew Strauss as Executive Chairman.

TTB Sport Capital announces the appointment of Sir Andrew Strauss as Executive Chairman

TTB Sport Capital, the investment and advisory business established in 2022 by Holly Millward and Nick Hoyle, has announced an investment in InCrowd, the new digital ecosystem for sport.<o:p>&nbsp;</o:p>TTB Sport Capital’s investment strategy has so far focused on B2B service businesses that unlock the value of data and better monetise commercial rights through connecting with and understanding consumers. With a&nbsp;fully integrated, end-to-end suite of data powered technologies and services, InCrowd is rebooting sports businesses by connecting and optimising digital marketing channels and unlocking new commercial opportunities.&nbsp;&nbsp;Working with InCrowd, rights holders are create higher value inventory for partners and delivering unrivalled digital experiences, for every fan. <o:p></o:p>InCrowd has established offices in London, Brighton, Melbourne and, from March, New York and works with multiple sports organisations and clubs including UEFA, FIFA, MLS, EFL, Sky Sports, Premiership Rugby, URC, Rugby Football League, Formula 1, ECB and multiple clubs across the Premier League and Championship. &nbsp;<a href="http://www.incrowdsports.com/" title="http://www.incrowdsports.com">www.incrowdsports.com</a><o:p></o:p><o:p>&nbsp;</o:p>

TTB Sport has invested in digital ecosystem for sport InCrowd, growing its portfolio of B2B service businesses within the Group.

TTB Sport adds to B2B service ecosystem with InCrowd investment

TTB Sport has invested in Ample, a platform designed to allow consumers to view the sustainability of brands and make an impact every time they shop.With&nbsp;sustainable practises playing an increasingly central role for brands and&nbsp;rights holders within sport, Ample has developed bespoke solutions to allow these groups to better connect with their fanbases and drive impact.See ample.earth for more details.

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