<blockquote type="cite" style="caret-color: rgb(33, 33, 33); margin-right: 10px !important; margin-left: 10px !important;"><div dir="ltr" style="">In a collaboration led by its official representative in the capital, Aston Martin London, the event at the Hurlingham Club on 15 -16 May will see three high-performance Aston Martin models courtside and several of their iconic cars bringing celebrities to the pro-am competition, in unrivalled style.The Alfred Dunhill Padel Classic event is co-founded by investment, advisory and marketing group TTB Sport Capital alongside ex-IMG event executive Charlie Grave. Confirmed players for the pro-am at The Hurlingham Club include English cricketing legends Sir Andrew Strauss, Michael Vaughan, James Anderson, as well as footballer Andriy Shevchenko and Rugby World Cup winner, Bryan Habana.The Alfred Dunhill Padel Classic will be an unforgettable invitation-only experience over two days of the spring social season and will combine a team tournament, celebrity pro-am and an exclusive hospitality event. The event will provide the perfect showcase for one of the world’s fastest-growing sports with invited guests enjoying great action, luxury Aston Martin sports cars and treated to Mirabeau’s Endless LunchThe cars on show at The Hurlingham Club on 15-16 May will include Aston Martin’s critically acclaimed ‘Super Tourer’, DB12, along with the supercar of SUVs, DBX707.David Stones, Dealer Principle from Aston Martin London said: “As the official representative for Aston Martin London we are thrilled to become a partner of The Alfred Dunhill Padel Classic, bringing Aston Martin’s ultra-luxury and high-performance models to an innovative new sporting event at one of the capital’s most exclusive luxury venues.“A key part of The Alfred Dunhill Padel Classic is the partnership with Laureus Sport for Good a global charity that supports programmes and organisations around the world that use the power of sport to help young people overcome violence, discrimination, and inequality. Aston Martin will join organisers TTB Sport Capital to support the fundraising at the event by giving one lucky guest the chance to enjoy an Aston Martin.”Nick Hoyle, Founding Partner at TTB Sport Capital said: “We are delighted to welcome Aston Martin London as an Official Partner of The Alfred Dunhill Padel Classic. With the performance and speed of padel, played within the beautiful setting of The Hurlingham Club, this feels like a very natural collaboration with an ultra-luxury partner.“We looked forward to working closely alongside the team at Aston Martin London to help maximise their brand objectives at this marquee sporting event.”&nbsp;</div></blockquote>

The Alfred Dunhill Padel Classic will be graced by one of the world’s most iconic luxury automotive marques with the confirmation that Aston Martin has become the tournament’s latest partner.

The Alfred Dunhill Padel Classic confirms partnership with Aston Martin London

The Alfred Dunhill Padel Classic will be an unforgettable invitation-only experience over two days of the Spring social season and will combine a team tournament, celebrity pro-am and an exclusive hospitality event. The tournament will raise funds for Laureus Sport for Good, a global charity that supports programmes and organisations around the world that use the power of sport to help young people overcome violence, discrimination, and inequality. The Alfred Dunhill Padel Classic event is co-founded by investment, advisory and marketing group TTB Sport alongside ex-IMG event executive Charlie Grave, with confirmed players for the pro-am at The Hurlingham Club including English cricketing legend Sir Andrew Strauss as well as Laureus ambassadors Michael Vaughan, Andriy Shevchenko and Bryan Habana. Strauss, who is Chair of TTB Sport said: “In recent years, I have become passionate about padel, a sport which, has huge appeal and I know the Alfred Dunhill Padel Classic will be the perfect event for The Hurlingham Club.“Our vision for the Alfred Dunhill Padel Classic is to create a unique and exclusive pro-am and lifestyle event around one of the most exciting sports in the world.“As a former professional sportsman who hasn’t lost his competitive spirit, I look forward to going up against my friend Bryan Habana on the lawns of Hurlingham in May.“In Alfred Dunhill and Laureus Sport for Good, we believe we have the perfect partners to deliver this vision, at The Hurlingham Club in May and in new markets in the future. We believe an invitation to the Alfred Dunhill Padel Classic will become one of the most sought-after tickets in the sport.” A hybrid of tennis and squash, padel is one of the world’s fastest-growing sports, attracting major investments at both elite and grassroots levels from all over the world. Its popularity is rooted in its accessible and fun nature, and it is being adopted by players of all levels around the globe.Synonymous with British craftsmanship and design, Alfred Dunhill also has a rich heritage regarding premium events around sport, and golf in particular. Andrew Holmes, Chief Executive Officer ad interim at Alfred Dunhill said; "We pride ourselves in being the foremost masculine British luxury House for today. Our association with a new and forward-thinking global sport, combined with the heritage and sophistication of a Hurlingham experience, makes this a very compelling partnership."We are delighted that in partnering with the event, we will also create a significant impact for Laureus Sport for Good.” Charlie Grave, co-founder of The Alfred Dunhill Padel Classic said: “Having created and run the popular annual pre-Wimbledon Tennis Classic at The Hurlingham Club over the last 26 years, we feel it is the perfect moment to establish The Alfred Dunhill Padel Classic on the global calendar.“In Alfred Dunhill and Laureus Sport for Good, we have partners that are truly aligned in terms of creating a world-class experience for teams and guests that will establish this invitation on the social calendar for years to come.” For all media enquiries and accreditation requestsPaul Morgan, Media Director, Alfred Dunhill Padel Classic: paulmorgan@thepadelclassic.com or on 07557477796. About The Padel ClassicFounded by TTB Sport Capital and Laureus Sport for Good Foundation, the inaugural Padel Classic will take place at the world-renowned 42-acre Hurlingham Club in West London from 15th - 16th May 2024. A star-studded Padel Pro-Am competition, the Padel Classic will combine a corporate padel challenge with a high-end networking event and feature celebrities, professional players and a select group of corporates and luxury brands vying for padel honours. The event is planned as the first of a global rollout of Padel Classic Pro-Am competitions in the years ahead. https://thepadelclassic.com About dunhillSynonymous with craftsmanship and design, dunhill is the foremost British men’s luxury House with a history spanning 130 years. A trusted destination of elevation, classicism and hedonism, dunhill offers a full lifestyle proposition, from refined tailoring and ready-to-wear, to elevated leather goods, exquisite gifting and hard luxury pieces. Leveraging a unique heritage and rich archive, dunhill ensures uncompromising quality that endures time and trends – echoing the pioneering spirit of founder, Alfred Dunhill. Innovation and contemporaneity have always been integral to the House – from its inception in 1893 to the present day and beyond.Attention to detail, excellence, functionality, and a personalised approach epitomises the House. Britishness defines us – English style sets us apart. About The Hurlingham ClubSituated in 42 acres of landscaped grounds adjacent to the River Thames in Fulham, The Hurlingham Club is recognised as one of theworld’s finest private member clubs. Since its opening in 1869, The Hurlingham Club’s croquet and tennis lawns, botanical gardens and stately Georgian Clubhouse have made it a sought-after destination for exclusive sporting and social activities. Contact: communications@hurlinghamclub.org.uk About TTB Sport CapitalTTB Sport Capital is a marketing, investment and advisory group that exists to positively impact the future of sport. We bring experience, intelligence and capital together for the benefit of sport, our investors and clients.TTB Sport Capital was founded by Nick Hoyle, Holly Millward and Hong Kong-based financial group, TTB Partners in April 2022. In March 2023, TTB Sport Capital announced former England Cricket Captain Sir Andrew Strauss as Executive Chair. https://ttb-sport.com/ About Laureus Sport for GoodLaureus is a global movement that uses the power of sport to transform the lives of children and young people. In 2000, Laureus’ founding patron Nelson Mandela said ‘sport has the power to change the world’, and these words have become the philosophy of Laureus and the driving force behind its work. Since 2000, Laureus Sport for Good has improved the lives of more than 6.5 million children and young people, and currently supports more than 300 programmes in over 40 countries and territories working to help young people overcome violence, discrimination and inequality.<span style="font-family: &quot;Times New Roman&quot;; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">

Luxury British brand Alfred Dunhill have been confirmed as the title partner of the inaugural Padel Classic event, to be hosted at The Hurlingham Club in May this year.

Alfred Dunhill confirmed as the title partner of the inaugural Padel Classic  

TTB Sport backs best-in-class businesses and founders, focusing on innovative solutions to solve contemporary challenges within the sports industry, namely data-first businesses that can feed the group’s sports marketing capabilities.<o:p></o:p><o:p>&nbsp;</o:p>The investment in Partnerbrite enables brands to harness the power of first-party data in sport.&nbsp;<o:p></o:p><o:p>&nbsp;</o:p>Through Partnerbrite’s platform, brands can now target rights-holder’s audiences in a data compliant way, on their terms, enabling them to create more tailored and measurable digital campaigns.&nbsp;&nbsp;This approach not only enhances the ultimate value of partnerships, but also ensures that the fans of sport receive more relevant and engaging content.<o:p></o:p><o:p>&nbsp;</o:p>Partnerbrite has already been making an impact in the sports industry with&nbsp;a number major brand and rightsholder clients on-boarded including Premier League clubs Everton and Crystal Palace.&nbsp;<o:p></o:p><o:p>&nbsp;</o:p>Nick Lockwood, Co-Founder of Partnerbrite commented;&nbsp;<o:p></o:p><o:p>&nbsp;</o:p>‘TTB Sport's investment - both financially&nbsp;but also their network, commercial and marketing support, is a game-changer for us. It allows us to scale our technology and ultimately grow our impact for brands and rightsholders.&nbsp; We are excited to now be part of the group’s sports marketing offering and the opportunity to work alongside like-minded people and businesses to deliver meaningful results for our clients.&nbsp;&nbsp;Partnerbrite is set to transform the digital partnership space, and with Nick &amp; Holly's backing, we're more equipped than ever to lead this change.’<o:p></o:p><o:p>&nbsp;</o:p>Nick Hoyle, Partner at TTB Sport commented;<o:p></o:p><o:p>&nbsp;</o:p>‘As a group, we believe that one of the key impact drivers of the sports industry continues to be the opportunity to unlock the value of sport through digital and data.&nbsp;&nbsp;Historically, rights holders have struggled to provide brands with access to meaningful data and engagements through targeted campaigns. Brands have therefore been challenged in terms of return on investment, particularly when it comes to the opportunity that exists when digital engagement can be understood and measured empirically.&nbsp;&nbsp;With the game-changing addition of Partnerbrite to our investment ecosystem, we immediately enhance our broader sports marketing offering to brands and rightsholders’<o:p></o:p><o:p>&nbsp;</o:p>For more information, please contact Nick Lockwood nick@partnerbrite.com or Nick Hoyle nick.hoyle@ttb-sport.com

TTB Sport, the investment and marketing group founded by Holly Millward and Nick Hoyle and chaired by Sir Andrew Strauss, has announced an investment in Partnerbrite, a pioneering digital partnership activation platform. 

TTB Sport Announces Strategic Investment in Partnerbrite

This appointment reaffirms the bold ambitions of TTB Sport to be a world leading firm specialising in developing investment and marketing strategies to futureproof sport. With the firm’s belief that sport is a powerful vehicle to unite and inspire communities, this appointment signals further intent to realise the impact of sport for business and society.<o:p></o:p>Sir Andrew Strauss commented,&nbsp;‘We firmly believe that sport has the ability to improve lives, and we are thrilled Nick has chosen to join TTB Sport to help us realise and quantify this. Through our investment in Angel City, we have seen first hand that purpose and profit can coexist, delivering both social and commercial outcomes for rights holders, brands and investors.’&nbsp;<o:p></o:p>Speaking of his appointment, Nick said;&nbsp;‘I am delighted to be joining such a forward thinking organisation such as TTB Sport Capital. I am excited by the prospect of working with the inspiring leadership, hugely talented colleagues, and partner organisations. I look forward to sharing my experience to help businesses create strategies that engage new audiences, create deeper relationships with fans and unlock new revenues.’<o:p></o:p>&nbsp;About Nick Pryde<o:p></o:p>Nick Pryde – a global sports executive with over 15 years’ experience, joins TTB Sport having spent the last seven and a half years at England &amp; Wales Cricket Board leading the Recreational game. Throughout his time in English cricket Nick led the recreational game, engineering unprecedented participation growth, most notably as the architect of the hugely successful All Stars Cricket programme.<o:p></o:p>Prior to his time in English Cricket, Nick worked across various roles in Australian cricket driving reform across both community cricket and the talent pathway.&nbsp;<o:p></o:p>Nick graduated from Notre Dame University with a Bachelor of Marketing &amp; Public Relations in 2009. Recently, Nick joined the Harvard Business School Alumnus having graduated from the Programme for Leadership Development (alternative EMBA).&nbsp;<o:p></o:p>

TTB Sport Capital, the sport investment and marketing group founded by Nick Hoyle and Holly Millward and chaired by Sir Andrew Strauss, is pleased to announce the appointment of Nick Pryde as Global Lead – Community & Social Impact.

TTB Sport Capital Announces Appointment of Nick Pryde as Global Lead - Community & Social Impact

<p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">Global football legend Andriy Shevchenko and Ashes-winning England Cricket Captain Michael Vaughan have today been announced as the next two international sporting luminaries to join what promises to be a star-studded Padel Pro-Am at London’s iconic The Hurlingham Club in May 2024.&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">Earlier this summer, The Padel Classic was announced as a Padel Pro-Am and corporate competition like no other, with two-time Ashes-winning England Cricket Captain Sir Andrew Strauss, and South African World Cup-winning Rugby Union legend, Bryan Habana, both of whom have recently become avid converts to padel, confirmed as the first two sporting names to headline the 15th - 16th May event.&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">A Laureus Ambassador, Andriy Shevchenko is a football legend who needs little introduction. A heroic figure in his homeland of Ukraine - who earlier this month was appointed as an Advisor to President Zelensky - Shevchenko became known as one of the world’s most prolific strikers.&nbsp; After hanging up his boots, he later became a politician and then a career in football management where he went on to manage Italian side Genoa from 2021 - 2022, and Ukraine, from 2016 - 2021, which included leading his country to a record quarter-final berth at the UEFA Euro 2020 where his side lost to eventual finalists England.&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">Joining Shevchenko is fellow Laureus Ambassador, the storied former England Men’s Cricket Captain, Michael Vaughan OBE who made history in 2005, taking his country to Ashes Series victory against Australia after 18 years in which the famous urn was in Australian hands. An opening batter for his country, by the time of his retirement from professional cricket in 2009, he had amassed 5,719 test runs for his country which included 18 centuries and 18 half-centuries along the way. Since retiring from the crease, Vaughan has moved into cricket broadcastingr and, like Shevchenko, become an avid padel player and fan.&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">Charlie Grave, Co-Founder of The Padel Classic, said:&nbsp;“We are delighted to have Andriy and Michael join our growing cast of sporting stars for the inaugural Padel Classic at the Hurlingham. There are few names better known from the world of football in the last 30 years than Andriy Shevchenko, and, in Michael Vaughan, we have not only our second cricketer announced for the Padel Classic, but one of England’s greatest sportsmen of the last three decades.&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">“Now just over seven months away, The Padel Classic is shaping up to be an unmissable fixture in the sporting and social calendar for corporates, padel players and stars of&nbsp; sport and entertainment. With The Hurlingham Club and Laureus Sport for Good alongside us, we are looking forward to bringing this first-of-its-kind event to London.”<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">“Padel is such an enjoyable, inclusive and engaging sport to play. We believe the opportunity to participate, mingle with and watch the celebrities and pros show us all how it’s done will provide the perfect cocktail for a day of entertainment.”<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">Andriy Shevchenko, Laureus Ambassador, said:&nbsp;“As any retired athlete will tell you, when you finish your professional playing days, you don’t lose the competitiveness that has spurred you on during your career, and for me, it’s been padel that I’ve turned my attention to in recent years. This is a hugely compelling sport and I am excited to be lining up against Michael and other former sportsmen and women at The Hurlingham Club in May. An event not to miss, I’m proud that The Padel Classic will raise funds to support Laureus Sport for Good, changing the lives of young people through the power of sport.”<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">Michael Vaughan, Laureus Ambassador, said:&nbsp;“Anyone that has seen me play sport lately knows that it’s less cricket and more padel – I’m a full, confessed padel convert and am delighted to be asked to join Andriy, Andrew and Bryan at The Hurlingham Club. The Padel Classic will not only be huge fun for those competing and watching, it will, most importantly, be an opportunity to raise funds and awareness for Laureus Sport for Good. I encourage everyone to book their ticket.”<p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;"> <o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">Founded as a purpose-led event by investment, advisory and marketing group TTB Sport Capital and Laureus Sport for Good, the&nbsp;invite-only Padel Classic will be played over two days of English summer (15th - 16th May 2024) and combine a corporate padel challenge with a high-end networking event. The Padel Classic will feature celebrities, professional players and a select group of corporates and luxury brands vying for honours in a sport that is currently turning heads worldwide. The event is planned as the first of a global rollout of Padel Classic Pro-Am competitions in the years ahead.&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">The strictly-by-invitation event will raise funds for Laureus Sport for Good, a global charity that supports programmes and organisations around the world that use the power of sport to help young people overcome violence, discrimination and inequality.&nbsp; In 2022, Laureus Sport for Good supported 304 programmes across 42 countries and territories with funding, training, and other technical assistance.&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">Padel is widely accepted as the fastest growing sport in the world and is currently taking the UK by storm. Originally established in Mexico in 1969, it is currently the number two sport in Spain after football and is on a fast upward trajectory throughout much of Europe, Asia and other regions worldwide. The sport is fashionable with celebrities and high net worth individuals ranging from David Beckham to Elle Macpherson, Sir Andy Murray to Serena Williams and Jurgen Klopp to Zlatan Ibrahimovic.<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; min-height: 12px; line-height: 1.2;">&nbsp;<o:p></o:p><p style="margin: 0cm; font-stretch: normal; -webkit-font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-feature-settings: normal; line-height: 1.2;">With the countdown now on for the inaugural Padel Classic, further star names from across the world of professional sport and entertainment will be announced during the coming months.

The sport that’s got the world talking will arrive at prestigious West London venue from 15th - 16th May, with 2004 Ballon d’Or winner Shevchenko and 2005 Ashes-winning England Captain Vaughan joining star-studded ranks

The Padel Classic adds Andriy Shevchenko and Michael Vaughan to its line-up at the iconic The Hurlingham Club in May 2024

ACFC was founded to promote gender equality and empower women in sports and beyond. ACFC was co-founded by Academy Award-winning actress and activist&nbsp;Natalie Portman, technology venture capitalist&nbsp;Kara Nortman, and media and gaming entrepreneur&nbsp;Julie Uhrman. The club is notable for having a diverse ownership group that includes prominent female athletes, celebrities, and businesswomen, including Jennifer Garner, America Ferrara, Jessica Chastain, Julie Foudy, Mia Hamm, and many others.&nbsp;<o:p></o:p><o:p>&nbsp;</o:p>Holly Millward said: "Nick and I visited the ACFC team in LA last year and could see immediately that the group was forging a totally new type of ownership model for a professional women's sport franchise. Outside the clear strength of the boardroom, their game day is pure entertainment through football. Fundamentally, we believe in the power of sport to drive change in society. As a purpose-led team, we believe that Angel City will significantly influence the global commercial landscape of women's sport.&nbsp; We are excited to support this incredible team's journey into new markets, brands and ventures."<o:p></o:p><o:p>&nbsp;</o:p>Since its inception, Angel City has established itself as a significant brand within women's sport. The team calls BMO Stadium in downtown Los Angeles home and boasts more than 16,000 season ticket holders, a record in the US if not globally, and has lodged seven regular-season sell outs at 22,000 tickets redeemed. With a strong purpose-led mission, the team reallocates a percentage of ticket sales to players and donates 10% of sponsorship dollars to the local community, averaging over 1.5 million USD each year for the next three years.<o:p></o:p><o:p>&nbsp;</o:p>Nick Hoyle said;<o:p></o:p><o:p>&nbsp;</o:p>"In the midst of witnessing a fascinating Women's World Cup, ACFC is already well-positioned to capitalize on a significant commercial opportunity. Women's sport is experiencing exponential growth, but there remains a largely untapped value in broadcast, storytelling, innovation, and the value of consumer audiences.&nbsp; We believe in the power of sport, particularly women's sport, to tap into passion points and realise this value. We look forward to working with the ACFC team to translate this into new markets and opportunities.'<o:p></o:p><o:p>&nbsp;</o:p>Angel City's Co-Founder and President, Julie Uhrman, expressed her enthusiasm, stating, "TTB Sport has been an incredible partner ever since our initial meeting last year. Their team wholeheartedly embraces and supports our mission, understanding the core values we stand for. Working alongside Holly and Nick, we are eager to capitalise on their extensive market networks and platform, which will help us garner attention, raise awareness, and create new opportunities for Angel City. Beyond our on-field success, we remain committed to making a positive impact in the community and on a global scale for women's sports. Having TTB as an investor, sharing these values, is of utmost importance to us."<o:p></o:p><o:p>&nbsp;</o:p>The 2023 FIFA Women's World Cup kicked off on Thursday, July 20, and four players participating from Angel City's active roster; Jun Endo (JAP), Julie Ertz (USA), Ali Riley (NZ Captain), and Alyssa Thompson (USA), are representing their countries at the tournament.&nbsp;<o:p></o:p><o:p>&nbsp;</o:p>During the Women's World Cup, Angel City FC will host their first "Angel City Equity House" at the Sydney Opera House, featuring 100 leaders from sport, business, government and not-for-profit sectors. In addition, the team will sponsor Festival 23 in Sydney, which will stage workshops focusing on gender equality, climate change, social cohesion and youth employability for teenagers and young adults.<o:p></o:p><o:p>&nbsp;</o:p><o:p>&nbsp;</o:p>

TTB Sport has announced an investment in the Los Angeles women's professional soccer team Angel City Football Club, a member of the National Women's Soccer League, the top-tier women's league in the United States (ACFC)

TTB Sport announces investment in Angel City FC as Women's World Cup kicks off

TTB Sport X will own, operate and create world class events and experiences, providing clients and partners with experiential solutions that create impact, as the sports marketing arm of TTB Sport’s business continues to grow.<o:p></o:p><o:p>&nbsp;</o:p>From large scale global brand partnership programmes to corporate challenges, TTB Sport X will use the power of sport to create value for partners that in turn help society.<o:p></o:p><o:p>&nbsp;</o:p>Bringing together a world-class team, built on decades of work with some of the world's largest brands, rights holders and athletes, the business will focus on delivering personalised experiences that allow people to connect and businesses to grow, across both brand and active solutions for clients.&nbsp;<o:p></o:p><o:p>&nbsp;</o:p>TTB Sport is a marketing, investment and advisory group for sport, founded by ex-CSM executives Holly Millward and Nick Hoyle and chaired by Sir Andrew Strauss.&nbsp;<o:p></o:p><o:p>&nbsp;</o:p>Force For Good Events was founded by Lucy Bennett-Baggs in 2017 to deliver purpose-led solutions and the business has since worked for multiple blue chip clients including HSBC, KPMG and Laureus, raising more than USD3million for charitable organisations.<o:p></o:p><o:p>&nbsp;</o:p>The combined expertise of the new business positions TTB Sport X with a deep understanding of sport, purpose and the ability to deliver meaningful experiences for businesses that can be measured.&nbsp;&nbsp;<o:p></o:p><o:p>&nbsp;</o:p>Lucy Bennett-Baggs said;&nbsp;<o:p></o:p><o:p>&nbsp;</o:p>‘I am immensely proud of the platform and the impact we have made over the last six years for clients and the money we’ve raised for charity. By joining forces with TTB Sport, we are united in our belief that creation of world-class personalised experiences will continue to drive business growth and allow our clients to give back.&nbsp;&nbsp;I am truly excited to continue to deliver once in a lifetime events around the world, combining this with my roots in brand partnerships, and to be working with Holly and Nick to supercharge the offering.’<o:p></o:p><o:p>&nbsp;</o:p>Holly Millward said;<o:p></o:p><o:p>&nbsp;</o:p>‘We have long witnessed the power of sport as a platform to deliver significant commercial and societal benefits for our clients.&nbsp;&nbsp;Lucy has created an amazing market-leading organisation that has a deep understanding of how to deliver personalised experiences for some of the world’s biggest brands.&nbsp;&nbsp;Together, we intend to be strategic partners of the businesses we work with, building long standing mutually beneficial platforms that drive true impact.’<o:p></o:p> TTB Sport X is headquartered in London, with offices in Hong Kong and Singapore.<o:p></o:p><o:p>&nbsp;</o:p>

TTB Sport today announces the launch of a new global events and experiences business, TTB Sport X, teaming up with CEO and founder of Force for Good Events, Lucy Bennett-Baggs.

Joining forces, for good: TTB Sport launches new purpose-led global events and experiences business 

In May 2024, The Hurlingham Club in West London will
play host to a star-studded Padel Pro-Am and corporate competition, the likes
of which hasn’t been staged worldwide before.&nbsp; &nbsp; Headlining the Padel Classic will be former two-time
Ashes-winning England Cricket Captain Sir Andrew Strauss, and former South
Africa World Cup-winning Rugby Union legend, Bryan Habana, both of whom have
recently become avid converts to padel, a sport widely accepted as the
fastest-growing worldwide.&nbsp; &nbsp; Founded as a purpose-led event by investment, advisory
and marketing group TTB Sport Capital and Laureus Sport for Good, the
invite-only Padel Classic will be played over two days of English summer (15th
- 16th May 2024) and combine a corporate padel challenge with a high-end
networking event. The Padel Classic will feature celebrities, professional
players and a select group of corporates and luxury brands vying for honours in
a sport that is currently turning heads worldwide. The event is planned as the
first of a global rollout of Padel Classic Pro-Am competitions in the years
ahead.&nbsp; &nbsp; Charlie Grave, Co-Founder of the
Padel Classic, said:&nbsp;“We are absolutely
thrilled to be creating and staging the first Padel Classic at Hurlingham. With
The Hurlingham Club and Laureus Sport for Good alongside us, we can’t think of
better partners.&nbsp; “Having been involved in starting and managing the
popular annual pre-Wimbledon Tennis Classic at The Hurlingham Club over the
last 26 years, and now with the amazing growth of padel, we feel it’s the
perfect time for the Padel Classic to also establish itself in the sporting
calendar.&nbsp; “Padel is such an enjoyable, inclusive and engaging
sport to play. We believe the opportunity to participate, mingle with and watch
the celebrities and pros show us all how it’s done will provide the perfect
cocktail for a day of entertainment.” &nbsp; Sir Andrew Strauss, TTB Sport
Capital Executive Chair, said:&nbsp;“I
am excited to be competing in the inaugural Padel Classic at The Hurlingham
Club next summer. In recent years, I’ve become passionate about padel, a sport
which, the more people I speak to, the more I realise its huge appeal. As a
former professional sportsman who hasn’t lost his competitive spirit, I look
forward to going up against my friend and Laureus Academy Member, Bryan Habana
for padel honours on the lawns of the Hurlingham next May.”&nbsp; &nbsp; Bryan Habana, Laureus Academy
Member, said:&nbsp;“I am delighted to be
joining the Padel Classic next summer, and to have the opportunity to play
alongside celebrities, professional players and individuals from the corporate
sector. Padel is a hugely compelling sport and one that I encourage anyone to
get on court and try. My involvement in The Padel Classic will be a great
opportunity to get the competitive juices flowing again and, most importantly,
to raise funds and awareness for Laureus Sport for Good.” &nbsp; The strictly-by-invitation event will raise funds for
Laureus Sport for Good, a global charity that supports programmes and
organisations around the world that use the power of sport to help young people
overcome violence, discrimination and inequality.&nbsp; In 2022, Laureus Sport
for Good supported 304 programmes across 42 countries and territories with
funding, training, and other technical assistance.&nbsp; &nbsp; Padel is widely accepted as the fastest growing sport
in the world and is currently taking the UK by storm. Originally established in
Mexico in 1969, it is currently the number two sport in Spain after football
and is on a fast upward trajectory throughout much of Europe, Asia and other
regions worldwide.The sport is fashionable with celebrities and high net worth
individuals ranging from David Beckham to Elle Macpherson, Sir Andy Murray to
Serena Williams and Jurgen Klopp to Zlatan Ibrahimovic. &nbsp; With the countdown
now on for the inaugural Padel Classic, further star names from across the
world of professional sport and entertainment will be announced during the
coming months.

World’s Fastest-Growing Sport will descend on the world-renowned sporting venue for an invite-only Padel Pro-Am competition like no other

The Padel Classic set to feature sporting greats Sir Andrew Strauss and Bryan Habana at the iconic The Hurlingham Club in May 2024

Brand and creative agency Designroom Sport has announced its rebrand and relaunch to WildPigs in a move that sees the business become part of the TTB Sport Capital Group. TTB Sport Capital was founded in 2022 by Holly Millward and Nick Hoyle with investment, advisory and sports marketing pillars. WildPigs is a brand, creative and content agency for sport and beyond. &nbsp;<o:p></o:p>Founded by Tim Fox and Billy Johnson, Designroom Sport has historically partnered with and created global campaigns for some of the most significant organisations within sport, including the Champions League, ITF, Wales Football and the BWF.<o:p></o:p>&nbsp;<o:p></o:p>Tim Fox said:<o:p></o:p><o:p>&nbsp;</o:p>‘We are very proud of our journey in sport, both creating and working on some of the great campaigns that have punctuated some key moments in sporting history over the last 15 years.&nbsp; Our new brand name is a nod to the first documented story ever told.&nbsp; We believe that every business has a unique story to tell, and sport supercharges that opportunity.&nbsp; As we move into our next chapter, we are broadening our team, capabilities and market reach to serve our clients. &nbsp;We couldn't think of greater partners than Holly and Nick to be alongside us on our journey’.<o:p></o:p>&nbsp;<o:p></o:p>WildPigs’ new offering includes brand consulting and an in-house content studio with offices in London, Hong Kong and Cape Town.<o:p></o:p>&nbsp;<o:p></o:p>Holly Millward said:<o:p></o:p>&nbsp;<o:p></o:p>‘Nick and I have worked with Designroom Sport for many years, experiencing first hand the work of the business and importantly the people.&nbsp; We are thrilled to launch WildPigs in a broader offering to serve new businesses and audiences.&nbsp; We&nbsp;ourselves believe in the power of sport to connect with and engage people through great storytelling. &nbsp; We are delighted that WildPigs is now part of our sports marketing offering for our own clients going forward'.<o:p></o:p><o:p>&nbsp;</o:p>

Business formerly known as DesignRoom Sport rebrands to WildPigs; a storytelling agency for sport and beyond.

TTB Sport launches WildPigs as sports marketing offering grows

The ex-CSM executives partnered with Hong Kong-based TTB Partners last year, and the Group has since closed several investments, including digital ecosystem for sport InCrowd, ESG platform Ample and brand and creative agency Designroom Sport.<o:p></o:p>&nbsp;Of the appointment, Millward commented:<o:p></o:p>&nbsp;“Andrew is a world class addition to our leadership team, bringing a wealth of experience from both cricket and the boardroom to TTB Sport and our clients. His breadth of knowledge, across all facets of sport, make his insights highly valued and particularly relevant as sport’s role in society becomes more important”.<o:p></o:p>&nbsp;Hoyle added:<o:p></o:p>&nbsp;“Sport is undergoing a generational change in the way it is consumed and commercialised. In doing so, it has become an extremely attractive, highly investable, but nascent asset class.&nbsp;<o:p></o:p>&nbsp;Our aim is to support our companies and clients as they navigate these changes, linking them to new geographies, technologies and investors. We are extremely excited about the opportunities that are ahead, and delighted Sir Andrew has joined us on the journey”.<o:p></o:p>&nbsp;Strauss commented:<o:p></o:p>&nbsp;“I am delighted to be joining TTB Sport Capital at such a promising and important time for the company. Sport is being reshaped in ways we could never have imagined, and we are excited to be at the fulcrum of this change, investing in and advising businesses, technologies and founders that will shape its future. I look forward to working with Holly and Nick in building a world class company, dedicated to my great passion - sport”.&nbsp;<o:p></o:p>&nbsp;The TTB Sport Capital team is Headquartered in London.<o:p></o:p><o:p>&nbsp;</o:p><a href="http://www.ttb-sport.com/" style="">www.ttb-sport.com</a><o:p></o:p><o:p>&nbsp;</o:p>About TTB Sport Capital<o:p>&nbsp;</o:p>TTB Sport Capital is an investment, advisory and marketing group that is positively impacting the future of sport. TTB Sport Capital was founded by Nick Hoyle, Holly Millward and Hong Kong-based financial group, TTB Partners in April 2022. Bringing experience, intelligence and capital together for the benefit of sport and our investors, TTB Sport Capital is building an eco-system of service providers, including existing investments in the following:<o:p></o:p><o:p>&nbsp;</o:p>InCrowd:&nbsp;The new digital ecosystem for sport.&nbsp;&nbsp;With a fully integrated, end-to-end suite of data powered technologies and supporting services, InCrowd is rebooting sports businesses by connecting and optimising digital marketing channels and unlocking new commercial opportunities.<o:p></o:p>See:&nbsp;<a href="http://www.incrowdsports.com/" style="">www.incrowdsports.com</a><o:p></o:p><o:p>&nbsp;</o:p>Ample: Driving responsible consumption and offering positive impact at the checkout.&nbsp;&nbsp;<o:p></o:p>See:&nbsp;<a href="http://www.ample.earth/" style="">www.ample.earth</a>&nbsp; Designroom Sport: Building brands with purpose, brands that touch the lives of millions and stories that last.See:&nbsp;<a href="http://www.designroomsport.com/" style="">www.designroomsport.com</a> For further information contact:<o:p></o:p><o:p>&nbsp;</o:p><a href="mailto:hello@ttb-sport.com" style="">hello@ttb-sport.com</a><o:p></o:p><o:p>&nbsp;</o:p><a href="http://www.ttb-sport.com/" style="">www.ttb-sport.com</a><o:p>&nbsp;</o:p>About TTB Partners<o:p></o:p><o:p>&nbsp;</o:p>TTB partners is a financial services platform focusing on principal investing, advisory and wealth solutions.&nbsp;<o:p></o:p><o:p>&nbsp;</o:p>Headquartered in Hong Kong, with a team in London, TTB business spans private equity, corporate finance, venture capital, sports, digital assets and real estate.<o:p></o:p><o:p>&nbsp;</o:p><a href="http://www.ttbpartners.com/" style="">www.ttbpartners.com</a><o:p></o:p><o:p>&nbsp;</o:p>About Sir Andrew Strauss<o:p></o:p>&nbsp;Sir Andrew Strauss has been involved in some of English Cricket’s most memorable moments. He graduated from playing in the 2005 Ashes series to becoming one of only three men to captain England to home and away Ashes victories before taking over as the Director of England cricket in 2015, tasked with putting together the plan to win the 2019 World Cup.<o:p></o:p><o:p>&nbsp;</o:p>Alongside his cricketing achievements, Strauss has founded The Ruth Strauss Foundation which has raised over £6 million pounds to help families going through grief and is co-founder and executive chairman of Mindflick, a high-performance coaching business.<o:p></o:p><o:p>&nbsp;</o:p>Strauss will be bringing his considerable experience in high performing teams to provide leadership and guidance to TTB Sport Capital as Executive Chairman. His role will include providing strategic direction to the business as well as chairing the Investment committee and advisory board.<o:p></o:p><o:p>&nbsp;</o:p>Andrew was educated at Durham University.<o:p></o:p>

TTB Sport Capital, the investment, advisory and marketing group founded by Nick Hoyle and Holly Millward, is pleased to announce the appointment of Sir Andrew Strauss as Executive Chairman.

TTB Sport Capital announces the appointment of Sir Andrew Strauss as Executive Chairman

TTB Sport Capital, the investment and advisory business established in 2022 by Holly Millward and Nick Hoyle, has announced an investment in InCrowd, the new digital ecosystem for sport.<o:p>&nbsp;</o:p>TTB Sport Capital’s investment strategy has so far focused on B2B service businesses that unlock the value of data and better monetise commercial rights through connecting with and understanding consumers. With a&nbsp;fully integrated, end-to-end suite of data powered technologies and services, InCrowd is rebooting sports businesses by connecting and optimising digital marketing channels and unlocking new commercial opportunities.&nbsp;&nbsp;Working with InCrowd, rights holders are create higher value inventory for partners and delivering unrivalled digital experiences, for every fan. <o:p></o:p>InCrowd has established offices in London, Brighton, Melbourne and, from March, New York and works with multiple sports organisations and clubs including UEFA, FIFA, MLS, EFL, Sky Sports, Premiership Rugby, URC, Rugby Football League, Formula 1, ECB and multiple clubs across the Premier League and Championship. &nbsp;<a href="http://www.incrowdsports.com/" title="http://www.incrowdsports.com">www.incrowdsports.com</a><o:p></o:p><o:p>&nbsp;</o:p>

TTB Sport has invested in digital ecosystem for sport InCrowd, growing its portfolio of B2B service businesses within the Group.

TTB Sport adds to B2B service ecosystem with InCrowd investment

TTB Sport has invested in Ample, a platform designed to allow consumers to view the sustainability of brands and make an impact every time they shop.With&nbsp;sustainable practises playing an increasingly central role for brands and&nbsp;rights holders within sport, Ample has developed bespoke solutions to allow these groups to better connect with their fanbases and drive impact.See ample.earth for more details.

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