TTB Sport Capital, the investment and advisory business established in 2022 by Holly Millward and Nick Hoyle, has announced an investment in InCrowd, the new digital ecosystem for sport.

TTB Sport Capital’s investment strategy has so far focused on B2B service businesses that unlock the value of data and better monetise commercial rights through connecting with and understanding consumers.

With a fully integrated, end-to-end suite of data powered technologies and services, InCrowd is rebooting sports businesses by connecting and optimising digital marketing channels and unlocking new commercial opportunities.  Working with InCrowd, rights holders are create higher value inventory for partners and delivering unrivalled digital experiences, for every fan.

InCrowd has established offices in London, Brighton, Melbourne and, from March, New York and works with multiple sports organisations and clubs including UEFA, FIFA, MLS, EFL, Sky Sports, Premiership Rugby, URC, Rugby Football League, Formula 1, ECB and multiple clubs across the Premier League and Championship.

 www.incrowdsports.com