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A MARKETING, INVESTMENT & ADVISORY GROUP FOR SPORT

London Office

Singapore Office

Hong Kong Office

Australia Office

We work with our clients to access the
table of businesses that represent the future of sport, entertainment and ESG. •&nbsp;Strategy•&nbsp;Investment•&nbsp;Fund<ul>
</ul>

Strategy

Investment

Fund

Investors

We invest in ambition and help founders
access capital and scale through strategic and operational expertise. •&nbsp;Capital•&nbsp;Strategic
and operational support•&nbsp;Board
level experience•&nbsp;Global
network







•&nbsp;Pipeline

Capital

Strategic & operational support

Pipelin

Founders

We strategise, build commercial
propositions and help rightsholders better monetise their offerings through our
partners. •&nbsp;Investment
and advisory•&nbsp;Commercial
sales•&nbsp;Digital
and Data•&nbsp;Web 3•&nbsp;Creative•&nbsp;ESG
advisory

Rights Holders

We strategise, access commercial
partnerships and help brands maximise the value of sport and entertainment. • Investment and advisory&nbsp;• Partnership strategy•&nbsp;Digital and data•&nbsp;Web 3•&nbsp;Creative•&nbsp;ESG advisory

Brands

TTB Partners is a financial investment and advisory firm with offices in Hong Kong and London.

A quintessentially British experience staged at one of the world’s finest private members clubs that celebrated the fastest growing sport on the planet. 

Driving responsible consumption and offering positive impact at the checkout.

Improving the fan experience and rights holder revenue through digital innovation.

A brand, creative and content agency for sport and beyond.

Los Angeles based NWSL team where mission and capital come together. (*Now exited)

Unlocking the potential of digital in sports sponsorship.

Personalised digital memberships that enhance live event experiences.

We engage people through their passions to deliver significant brand, commercial and societal benefits for the brands we work with. We drive growth for people, businesses and the communities they serve.

We drive growth for people, businesses and the communities they serve. 

Marketing

We invest in human ambition. Our portfolio businesses represent the future of sport and solve some of the key challenges faced by our industry, delivering long term value for our clients.

We invest in human ambition.

Through our industry network&nbsp; knowledge and expertise, we negotiate deals within some of the fastest growing businesses and pillars of the sport and entertainment industry.

Through TTB, we offer advisory services to our global investor network.

Advisory

Nick has over 25 years’ experience working in&nbsp;sport&nbsp;and is a founding partner of&nbsp;TTB Sport Capital.<o:p></o:p><u1:p>&nbsp;</u1:p><o:p></o:p>Nick's responsibilities include the Group’s&nbsp;investment&nbsp;strategy, advising and scaling client companies,&nbsp;as well as identifying and executing operational relationships.<u1:p></u1:p><o:p></o:p><u1:p>&nbsp;</u1:p><o:p></o:p>Nick has a passion for&nbsp;value creation and business building&nbsp;which stems&nbsp;from his unique insights into the commercialization of sports assets from more local and traditional analogue businesses to global enterprises.<u1:p></u1:p><o:p></o:p><u1:p>&nbsp;</u1:p><o:p></o:p>Having spent a large part of his career advising some of the leading athletes, rightsholders and brands on their commercial and marketing strategies as Chief Executive Officer of CSM Sports &amp; Entertainment’s rights division and latterly Commercial Consultant with Tottenham Hotspur, Nick is&nbsp;a trusted investor and advisor in the world of sport.&nbsp;<u1:p></u1:p><o:p></o:p> Nick was educated at Durham University.

Holly has over 20 years’ experience in the global sports industry and is a founding partner of TTB Sport Capital.&nbsp;<o:p></o:p>Holly's responsibilities include managing the Group’s current investment ecosystem and strategically supporting founders, as well as identifying new investments and value creation opportunities.<o:p></o:p>&nbsp;<o:p></o:p>Using her experience advising some of the world’s leading brands, rights holders and athletes, Holly specialises in advising and growing high performing businesses and driving long term value through sport.<o:p></o:p>&nbsp;<o:p></o:p>Having spent the last 15 years in the Middle East and Asia Pacific as Managing Director of CSM Sport &amp; Entertainment, Holly also supports founders to enter and scale in new markets. <o:p></o:p>With a passion for using sport to create change, Holly is a trusted advisor to our ecosystem of businesses and within the industry more broadly.<o:p></o:p>&nbsp;<o:p></o:p>Educated at Oxford University, Holly currently resides in London.﻿<o:p></o:p>

Andrew has been involved in some of English Cricket’s most memorable moments. He graduated from playing in the 2005 Ashes series to becoming one of only three men to captain England to home and away Ashes victories before taking over as the Director of England cricket in 2015, tasked with putting together the plan to win the 2019 World Cup.<o:p></o:p>&nbsp;Alongside his cricketing achievements, Andrew has founded The Ruth Strauss Foundation which has raised over £6 million pounds to help families going through grief and is co-founder and executive chairman of Mindflick, a high-performance coaching business.<o:p></o:p>&nbsp;Andrew will be bringing his considerable experience in high performing teams to provide leadership and guidance to TTB Sport Capital as Executive Chairman. His role will include providing strategic direction to the business as well as chairing the Investment committee and advisory board.<o:p></o:p>&nbsp;Andrew was educated at Durham University.<o:p></o:p>

Jonathan is also a co-founder of TTB Partners. He has 25 years' experience in the financial services industry, with Merrill Lynch and latterly running Bond Ventures, a Hong Kong based family office specializing in global venture and private equity investments. Over the last decade, Jonathan has spent his time offering strategic advice to Chinese companies, both public and private, on their overseas strategies.

Chris is a co-founder of TTB Partners and has over 20 years of experience in Banking and Financial Services. Previously, Chris was Group CFO at the global brokerage and investment house CLSA. Prior to CLSA, Chris spent over 10 years at RBS both in the UK as Head of Financial Strategy and in Hong Kong, latterly leading the divestment of Retail and Commercial businesses in 10 countries across Asia.

Following the inaugural year of the event in 2024, Evelyn Partners re-join as the official Wealth Management partner of the world&rsquo;s finest celebrity pro-am padel tournament in 2025, making a further statement of their intent within the sport and a long-term commitment to the event until 2027.Created by TTB Sport, The Alfred Dunhill Padel Classic is renowned for its exclusive appeal and competitive spirit, bringing together celebrities, padel professionals and a group of select brands to raise funds and awareness for Laureus Sport for Good and help disadvantaged children around the world.As part of this partnership, Evelyn Partners will have a prominent presence at the event itself, as well as building a programme for clients surrounding the event and supporting the community initiatives spearheaded by Laureus Sport for Good and The Hurlingham Foundation.Staged at the world-famous Hurlingham Club in West London, on 14-15 May, the Alfred Dunhill Padel Classic is a quintessentially British experience staged at one of the world&rsquo;s finest private members clubs celebrating the fastest-growing sport on the planet.Nick Hoyle, Founding Partner of TTB Sport commented: &ldquo;We are thrilled to welcome Evelyn Partners as a key partner of the Alfred Dunhill Padel Classic. Their exceptional reputation in wealth management, dedication to human-led excellence and belief in the future of the sport, will bring an added layer of prestige to the event.&rdquo;Andrew Middleton, Group Chief Marketing and Commercial Officer commented: &ldquo;We&rsquo;re really proud to be partnering with the Alfred Dunhill Padel Classic and supporting one of the fastest growing sports in the UK. We believe Padel is a great articulation of &ldquo;what&rsquo;s next&rdquo; in sport and we&rsquo;re excited to be partnering with this tournament for a second year. We love the inclusivity and accessibility of Padel and this year our support of the event extends to Laureus and the Hurlingham Club Foundation offering initiatives such as free padel lessons for girls in underprivileged communities, encouraging a path into sport and opening up the possibilities of what&rsquo;s next for them.&rdquo;

Evelyn Partners, one of the UK’s leading wealth managers, which is entrusted with over £62 billion of assets by its clients, has renewed for a further three-year term as an official partner of the prestigious Alfred Dunhill Padel Classic.

Evelyn Partners renew as an official partner of the Alfred Dunhill Padel Classic

We exist to positively impact the future of sport.

OUR PURPOSE

We bring experience, intelligence and capital together for the benefit of sport and our investors.

OUR VISION

Through purpose-led investments, we provide sport with a sustainable way forward that gives back to the communities it serves and the investors who back it.

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Our Family