This exciting partnership unites two brands that share a passion for precision, performance, and enduring style to enhance the Alfred Dunhill Padel Classic, the world’s finest celebrity pro-am padel tournament, which is set against the iconic backdrop of The Hurlingham Club on 14-15 May.

As one of the world’s leading names in high-end timekeeping, IWC Schaffhausen brings more than 150 years of horological heritage to the Alfred Dunhill Padel Classic. With collections like the Portugieser and the Pilot’s Watches, the brand covers the whole spectrum from elegant to sports watches. IWC is known for its unique engineering approach to watchmaking, combining the best of human craftsmanship and creativity with cutting-edge technology and processes.

The prestigious padel tournament is co-founded by investment, advisory and marketing group TTB Sport. Nick Hoyle, Partner at TTB Sport said: “This new partnership creates an exciting collaboration bringing together the finest in sports and luxury for an unforgettable experience at the heart of one of the UK's most prestigious sporting events.

"IWC’s reputation for providing the best of human craftmanship and creativity  aligns perfectly with the values of our event, and we are excited to offer our guests and players an unforgettable experience both on and off the court.”

The partnership between TTB Sport and Laureus Sport for Good at the Alfred Dunhill Padel Classic reflects a shared commitment to harnessing the power of sport as a tool for social change. Last year, Laureus Sport for Good enabled more than 100,000 girls around the world to enjoy the benefits of sport and trained more than 4000 female coaches to support them. IWC Schaffhausen has been a global partner of Laureus Sport for Good since 2005. The Swiss luxury watch manufacturer also supports the Laureus Foundation Switzerland by participating in their annual Laureus Charity Night.

As official partner, IWC will support the  fundraising at the Alfred Dunhill Padel Classic which will provide support to The Hurlingham Club Foundation's vision of creating a thriving and connected community.

This partnership marks the beginning of an exciting new chapter for the Alfred Dunhill Padel Classic, as it continues to elevate the global profile of padel while celebrating excellence in every detail.

The Alfred Dunhill Padel Classic will take place at the prestigious Hurlingham Club, one of the most esteemed venues in the UK, known for its rich history, world-class facilities, and timeless elegance. This year’s event promises to be bigger and better than ever, with an exciting array of padel matches, alongside the exclusive hospitality and luxury that the event is renowned for.

Several celebrities will feature in the 2025 event while wearing an IWC timepiece with Sir Andrew Strauss, Michael Vaughan and Judy Murray already confirmed, alongside Jessica Ennis-Hill, Jamie Redknapp and George Gregan.

From the world of padel the Alfred Dunhill Padel Classic will feature Aimee Gibson, the first Briton to make the world top 100, with British male stars Louie Harris, Rafa Vega, Sam Macneil and Alfonso Patacho.

Alongside the renowned British players Miguel Lamperti, one of the world’s most celebrated padel players, has accepted an invitation to play in The Alfred Dunhill Padel Classic. Widely regarded as one of the most iconic and enduring faces on the World Padel Tour, a former world champion whose passion for the game sees him still travelling the globe to compete at the age of 46.