The Aviva Stadium played host to a sea of red, a wave of British & Irish Lions jerseys, roaring back into life after an eight-year wait since the last in-person Tour. For TTB Sport, it was a privilege to be at the heart of it all, delivering a standout hospitality experience for our client, Howden.

As proud activation partners for Howden’s journey with The British & Irish Lions, we brought together 700 clients and guests for a night to remember at The Howden Inn, a bespoke, British-style pub built next to the stadium to bring fans closer to the game and the brand through a unique hospitality experience.

From early concept to final whistle, every detail of the event was carefully curated to celebrate the kick-off of the Tour. Not just with clients, but with staff, branches and communities across Ireland and beyond. It was more than hospitality, it was a statement of intent, a celebration of connection, and a moment that captured the spirit of rugby and the power of partnership.

Adding to the magic of the evening was the presence of Howden’s British & Irish Lions ambassadors, who joined us to share stories, meet guests, and bring a deeper level of engagement to the experience. Their involvement helped create personal, authentic moments that left a lasting impression on all who attended, reinforcing Howden’s commitment to people at the heart of sport.

Delivering an event of this scale takes creativity, collaboration and a team fuelled by passion  and we couldn’t be prouder of the TTB Sport squad behind it.

As the Tour now shifts focus to Australia, we’re excited for what’s next. This is just the beginning. The Lions have touched down, the stage is set, and we’ll be right there alongside Howden, continuing to connect brand and fan, business and sport, all the way to the final whistle.