Judy Murray, Sir Andrew Strauss and Michael Vaughan have confirmed their return to Hurlingham for the 2025 edition, with more stars to be announced in the coming months.Quickly establishing itself as the premium pro-am tournament on the global padel calendar in its inaugural year, title sponsor Alfred Dunhill is set to lead a field of high-end partners, teams and celebrities participating in South West London over two days, with the event raising funds for the Laureus Sport for Good Foundation and The Hurlingham Club Foundation.The 2024 event featured celebrities from the world of sports and entertainment including Jimmy Anderson, Greg Rusedski, Bryan Habana, and British padel stars Aimee Gibson and Tia Norton.TTB Sport is the founder of the Alfred Dunhill Padel Classic and the dates for next year&rsquo;s event are now confirmed as Wednesday 14-Thursday 15 May 2025. Thanks to Alfred Dunhill, Pragnell, Evelyn Partners, Aston Martin Lagonda Ltd and Laureus. &nbsp; &nbsp;

TTB Sport is delighted to announce that the prestigious Alfred Dunhill Padel Classic will return to the grounds of The Hurlingham Club, London, United Kingdom in May 2025.

Alfred Dunhill Padel Classic set to return to The Hurlingham Club in 2025

A 100km JourneyThe challenge began with an arrival day in Cape Town, where participants visited a Laureus Sport for Good project followed by a welcome braai and briefing. Spirits and anticipation levels were high as everyone came together to prepare for the trek ahead.Over the next four days, participants explored some of South Africa&rsquo;s most breathtaking terrain:Day 1: Starting at the Kogelberg Nature Reserve, the trek began along coastal paths, transitioning into rugged mountainous terrain. The group covered their first 25km, ending the day at Camp 1.Day 2: The journey continued through the picturesque Elgin Valley. After another 25km, participants reached the halfway point and were treated to fireside chats with our ambassadors at Camp 2, nestled in the Simonsberg mountains.Day 3: The most challenging leg took participants through the dramatic Hottentot-Holland Nature Reserve. Tackling another 25km of mountainous terrain, they celebrated their progress with a well-deserved supper and local wine tasting.Day 4: The final day brought participants into the Jonkershoek Nature Reserve and Stellenbosch&rsquo;s fertile wine region. Completing the full 100km, the group celebrated in style at the luxurious Lanzerac 5 Wine Resort*, enjoying a traditional South African Braai, music, and dance. The evening was made even more memorable by a heartfelt congratulations and thank-you speech from Morn&eacute; du Plessis, South African sporting legend and former Laureus Chairman.For those who stayed on, the adventure extended into Day 5, with access to the excitement of the Cape Town Rugby 7s or opportunities to explore the region further.Special Guests and AmbassadorsWe were privileged to be joined by Maps Maponyane, a South African TV presenter, actor, and philanthropist, and Deshun Deysel, one of South Africa&rsquo;s first Everest summiteers, who trekked alongside participants. Our Laureus ambassadors&mdash;including Bryan Habana, Dame Jessica Ennis-Hill, Annabelle Bond, Saray Khumalo, and Schalk Brits&mdash;also played a key role in inspiring and motivating everyone throughout the challenge.Reflections from Holly Millward, Partner at TTB SportUpon completing the challenge, Holly Millward, Partner at TTB Sport, said, &ldquo;At TTB Sport, we are proud to create events like this that showcase the power of sport to connect, inspire, and drive meaningful change. The Laureus Challenge South Africa 2024 brought together a diverse group of individuals who, through their efforts, have made a real impact on communities worldwide.&rdquo;Driving Meaningful ChangeThe Laureus Challenge South Africa 2024 was not just about achieving a physical milestone&mdash;it was about driving meaningful change. Thanks to the generosity of our sponsors, participants, and auction donors, we are thrilled to announce that the event raised an incredible &pound;350,000! These funds will go directly to Laureus-supported programs, empowering young people and communities through sport.At TTB Sport, we are proud to partner with Laureus to create experiences like this that bring people together in powerful ways. Congratulations to all participants on completing the 100km journey and contributing to this incredible cause.A heartfelt thank you to everyone who made the Laureus Challenge South Africa 2024 a resounding success&mdash;including our ambassadors, Bryan Habana, Dame Jessica Ennis-Hill, Annabelle Bond, Saray Khumalo, Schalk Brits, and all the participants who walked the walk for such a meaningful cause.

The Laureus Challenge South Africa 2024 was an extraordinary journey that saw participants and ambassadors take on the challenge of walking 100km through the stunning landscapes of South Africa’s Western Cape. This event created a shared mission to raise 

Laureus Challenge South Africa 2024

TTB Sport and GIST Impact have announced a landmark partnership aimed at accelerating the sports industry&rsquo;s adoption of social value as a key decision making tool. Central to this collaboration is the development of a Social Value Calculator, &lsquo;xi&rsquo; (eXpected Impact), a tool designed to quantify the financial and non-financial contributions of sports to society.A Shared Vision for Social ImpactTTB Sport and GIST Impact endeavour to prove that social impact is sport&rsquo;s unrealised superpower. By better understanding social impact, sport can generate new revenues, reach wider audiences, and tell richer stories, all backed by data that is tracked and measured over time. This partnership marks a significant step toward helping rights holders, brands, investors, and media integrate the true societal value of sport into strategic decision making&nbsp;xi: A Game-Changer for the IndustryTTB Sport and GIST Impact have collaboratively developed a social value calculator, xi &nbsp;to quantify the value of sport to society. xi is powered by tech partner Partnerbrite and provides comprehensive insights into how sport contributes to health, wellbeing, and GDP growth. As well as leveraging government frameworks such as HM Treasury Green Book and the Wellbeing Index, xi also aligns its findings with the United Nations Sustainable Development Goals (SDGs).xi serves three main objectives:<ol><li style="font-size: 14px; color: rgb(255, 255, 255);">xi quantifies the social value of a given sport in monetary terms, detailing its overall contribution to society.</li><li style="font-size: 14px; color: rgb(255, 255, 255);">xi helps to identify revenue generating opportunities for a given sport, across the public, private and third sectors.</li><li style="font-size: 14px; color: rgb(255, 255, 255);">xi provides an innovative way to assist decision making for investment in sport, as well as enhances credible storytelling through quantifiable metrics.&nbsp;</li></ol>How is xi different to other offerings?<ol><li style="font-size: 14px; color: rgb(255, 255, 255);">xi tracks social value in real-time due to its digital integration capability.</li><li style="font-size: 14px; color: rgb(255, 255, 255);">xi covers health, wellbeing, and GDP contribution. Additionally, it has capability to go beyond this and quantify impact on human and natural capital.</li><li style="font-size: 14px; color: rgb(255, 255, 255);">xi has cascading mapping capability to enable assessment of how social value differs from region to region, and national to local scale.</li><li style="font-size: 14px; color: rgb(255, 255, 255);">xi can integrate into existing digital systems, capturing data &lsquo;Play&rsquo;, &lsquo;Attend&rsquo; and &lsquo;Follow&rsquo; initiatives.</li></ol>Accelerating positive change in the Sports IndustrySpeaking on this partnership, TTB Sport Chair Sir Andrew Strauss stated:&nbsp;&ldquo;We believe sports rights holders, brands and funding organisations are under increasing pressure to demonstrate their impact beyond profit and the number of fans and participants they engage. Today&#39;s younger, more purpose-driven generation are holding such organisations to a higher-standards and expect social impact to be at the core of their offering. Our social value calculator xi, is designed to help sports organisations and its investors, address these challenges.&rdquo;Mahima Sukhdev, GIST Impact&rsquo;s SVP of Commercial Development, stated &quot;sports is a game of numbers&mdash;goals scored, seconds shaved, and milestones achieved. With xi, our social impact calculator developed in collaboration with TTB Sport, we&#39;re bringing the same precision to measuring social impact. By quantifying what matters, xi empowers decision-makers to turn insights into action, driving meaningful change on and off the field.&quot;&ldquo;Together with GIST Impact, we aim to redefine how the sports industry perceives and harnesses its societal impact,&quot; said Nick Pryde, Global Lead &ndash; Community &amp; Social Impact at TTB Sport. &quot;xi &ndash; powered by Partnerbrite, enables stakeholders to see the bigger picture&mdash;quantifying the real-world contributions of sport while creating actionable strategies for growth and sustainability.&quot;TTB Sport and GIST Impact invite sports rights holders, brands, investors, and media partners to join them in embracing a new era of social value-driven sports management.For more information on the Social Value Calculator XI or to explore partnership opportunities, please contact:Nick Pryde: Global Lead &ndash; Community &amp; Social Impact: nick.pryde@ttb-sport.com or +447826858765Mahima Sukhdev: SVP Commercial Development: info@gistimpact.com

Striving to embed social value into the cultural DNA of the sports industry

TTB Sport and GIST Impact Partner to Transform Social Value Measurement in Sport

TTB Sport Capital invests in innovative businesses and founders, focusing on solutions that redefine fan engagement and deliver transformative results across the sport and entertainment industries. This investment marks a significant opportunity to expand Planet Fans&rsquo; proven model into new live experience sectors.Founded in 2022, Planet Fans has redefined fan access to live music experiences. The platform currently powers membership programs for leading artists including Aitch, Mumford &amp; Sons, Cat Burns, and Everything Everything, connecting over 150,000 active fans with hyper-personalised membership rewards and white-label ticketing solutions.The investment from TTB Sport Capital will allow Planet Fans to develop its offering further, extending its expertise from live music to the sports and entertainment sectors. By leveraging actionable insights and technology, Planet Fans helps brands, venues, and rights-holders build long-term loyalty and create meaningful, personalised fan experiences at scale.James Morrison, Co-Founder and CEO of Planet Fans, commented:&nbsp;&ldquo;With our deep understanding of fan engagement in music, we are uniquely positioned to translate these insights into sport and entertainment. TTB Sport Capital&rsquo;s investment accelerates our product roadmap and supports our mission to deliver truly memorable live experiences. Together, we&rsquo;re unlocking new opportunities for fans, labels, and rights-holders to connect meaningfully.&rdquo;Teresa Teague, Founder of TTB Partners, added:&nbsp;&ldquo;Planet Fans&rsquo; innovative platform has proven the power of personalised fan engagement in music. We see an exciting opportunity to expand this model into sport and entertainment, delivering game-changing experiences for superfans and unlocking value for businesses. Their vision aligns perfectly with TTB Sport&rsquo;s commitment to investing in transformative businesses that enhance fan experiences globally.&rdquo;Planet Fans has already made strides in supporting grassroots live music through partnerships, including work with the Music Venue Trust, while earning recognition at the Music Week Awards for consumer innovation. This investment will empower Planet Fans to scale its technology, develop new membership models, and expand its reach into untapped markets.For more information about Planet Fans, visit planet.fans.

TTB Sport Capital is pleased to announce a strategic investment in Planet Fans, a pioneering membership rewards platform enhancing live experiences for fans of music, sport, and entertainment.

TTB Sport Capital Announces Strategic Investment in Planet Fans

<blockquote type="cite" style="caret-color: rgb(33, 33, 33); margin-right: 10px !important; margin-left: 10px !important;"><div dir="ltr" style="">In a collaboration led by its official representative in the capital, Aston Martin London, the event at the Hurlingham Club on 15 -16 May will see three high-performance Aston Martin models courtside and several of their iconic cars bringing celebrities to the pro-am competition, in unrivalled style.The Alfred Dunhill Padel Classic event is co-founded by investment, advisory and marketing group TTB Sport Capital alongside ex-IMG event executive Charlie Grave. Confirmed players for the pro-am at The Hurlingham Club include English cricketing legends Sir Andrew Strauss, Michael Vaughan, James Anderson, as well as footballer Andriy Shevchenko and Rugby World Cup winner, Bryan Habana.The Alfred Dunhill Padel Classic will be an unforgettable invitation-only experience over two days of the spring social season and will combine a team tournament, celebrity pro-am and an exclusive hospitality event. The event will provide the perfect showcase for one of the world’s fastest-growing sports with invited guests enjoying great action, luxury Aston Martin sports cars and treated to Mirabeau’s Endless LunchThe cars on show at The Hurlingham Club on 15-16 May will include Aston Martin’s critically acclaimed ‘Super Tourer’, DB12, along with the supercar of SUVs, DBX707.David Stones, Dealer Principle from Aston Martin London said: “As the official representative for Aston Martin London we are thrilled to become a partner of The Alfred Dunhill Padel Classic, bringing Aston Martin’s ultra-luxury and high-performance models to an innovative new sporting event at one of the capital’s most exclusive luxury venues.“A key part of The Alfred Dunhill Padel Classic is the partnership with Laureus Sport for Good a global charity that supports programmes and organisations around the world that use the power of sport to help young people overcome violence, discrimination, and inequality. Aston Martin will join organisers TTB Sport Capital to support the fundraising at the event by giving one lucky guest the chance to enjoy an Aston Martin.”Nick Hoyle, Founding Partner at TTB Sport Capital said: “We are delighted to welcome Aston Martin London as an Official Partner of The Alfred Dunhill Padel Classic. With the performance and speed of padel, played within the beautiful setting of The Hurlingham Club, this feels like a very natural collaboration with an ultra-luxury partner.“We looked forward to working closely alongside the team at Aston Martin London to help maximise their brand objectives at this marquee sporting event.”&nbsp;</div></blockquote>

The Alfred Dunhill Padel Classic will be graced by one of the world’s most iconic luxury automotive marques with the confirmation that Aston Martin has become the tournament’s latest partner.

The Alfred Dunhill Padel Classic confirms partnership with Aston Martin London

The Alfred Dunhill Padel Classic will be an unforgettable invitation-only experience over two days of the Spring social season and will combine a team tournament, celebrity pro-am and an exclusive hospitality event. The tournament will raise funds for Laureus Sport for Good, a global charity that supports programmes and organisations around the world that use the power of sport to help young people overcome violence, discrimination, and inequality. The Alfred Dunhill Padel Classic event is co-founded by investment, advisory and marketing group TTB Sport alongside ex-IMG event executive Charlie Grave, with confirmed players for the pro-am at The Hurlingham Club including English cricketing legend Sir Andrew Strauss as well as Laureus ambassadors Michael Vaughan, Andriy Shevchenko and Bryan Habana. Strauss, who is Chair of TTB Sport said: “In recent years, I have become passionate about padel, a sport which, has huge appeal and I know the Alfred Dunhill Padel Classic will be the perfect event for The Hurlingham Club.“Our vision for the Alfred Dunhill Padel Classic is to create a unique and exclusive pro-am and lifestyle event around one of the most exciting sports in the world.“As a former professional sportsman who hasn’t lost his competitive spirit, I look forward to going up against my friend Bryan Habana on the lawns of Hurlingham in May.“In Alfred Dunhill and Laureus Sport for Good, we believe we have the perfect partners to deliver this vision, at The Hurlingham Club in May and in new markets in the future. We believe an invitation to the Alfred Dunhill Padel Classic will become one of the most sought-after tickets in the sport.” A hybrid of tennis and squash, padel is one of the world’s fastest-growing sports, attracting major investments at both elite and grassroots levels from all over the world. Its popularity is rooted in its accessible and fun nature, and it is being adopted by players of all levels around the globe.Synonymous with British craftsmanship and design, Alfred Dunhill also has a rich heritage regarding premium events around sport, and golf in particular. Andrew Holmes, Chief Executive Officer ad interim at Alfred Dunhill said; "We pride ourselves in being the foremost masculine British luxury House for today. Our association with a new and forward-thinking global sport, combined with the heritage and sophistication of a Hurlingham experience, makes this a very compelling partnership."We are delighted that in partnering with the event, we will also create a significant impact for Laureus Sport for Good.” Charlie Grave, co-founder of The Alfred Dunhill Padel Classic said: “Having created and run the popular annual pre-Wimbledon Tennis Classic at The Hurlingham Club over the last 26 years, we feel it is the perfect moment to establish The Alfred Dunhill Padel Classic on the global calendar.“In Alfred Dunhill and Laureus Sport for Good, we have partners that are truly aligned in terms of creating a world-class experience for teams and guests that will establish this invitation on the social calendar for years to come.” For all media enquiries and accreditation requestsPaul Morgan, Media Director, Alfred Dunhill Padel Classic: paulmorgan@thepadelclassic.com or on 07557477796. About The Padel ClassicFounded by TTB Sport Capital and Laureus Sport for Good Foundation, the inaugural Padel Classic will take place at the world-renowned 42-acre Hurlingham Club in West London from 15th - 16th May 2024. A star-studded Padel Pro-Am competition, the Padel Classic will combine a corporate padel challenge with a high-end networking event and feature celebrities, professional players and a select group of corporates and luxury brands vying for padel honours. The event is planned as the first of a global rollout of Padel Classic Pro-Am competitions in the years ahead. https://thepadelclassic.com About dunhillSynonymous with craftsmanship and design, dunhill is the foremost British men’s luxury House with a history spanning 130 years. A trusted destination of elevation, classicism and hedonism, dunhill offers a full lifestyle proposition, from refined tailoring and ready-to-wear, to elevated leather goods, exquisite gifting and hard luxury pieces. Leveraging a unique heritage and rich archive, dunhill ensures uncompromising quality that endures time and trends – echoing the pioneering spirit of founder, Alfred Dunhill. Innovation and contemporaneity have always been integral to the House – from its inception in 1893 to the present day and beyond.Attention to detail, excellence, functionality, and a personalised approach epitomises the House. Britishness defines us – English style sets us apart. About The Hurlingham ClubSituated in 42 acres of landscaped grounds adjacent to the River Thames in Fulham, The Hurlingham Club is recognised as one of theworld’s finest private member clubs. Since its opening in 1869, The Hurlingham Club’s croquet and tennis lawns, botanical gardens and stately Georgian Clubhouse have made it a sought-after destination for exclusive sporting and social activities. Contact: communications@hurlinghamclub.org.uk About TTB Sport CapitalTTB Sport Capital is a marketing, investment and advisory group that exists to positively impact the future of sport. We bring experience, intelligence and capital together for the benefit of sport, our investors and clients.TTB Sport Capital was founded by Nick Hoyle, Holly Millward and Hong Kong-based financial group, TTB Partners in April 2022. In March 2023, TTB Sport Capital announced former England Cricket Captain Sir Andrew Strauss as Executive Chair. https://ttb-sport.com/ About Laureus Sport for GoodLaureus is a global movement that uses the power of sport to transform the lives of children and young people. In 2000, Laureus’ founding patron Nelson Mandela said ‘sport has the power to change the world’, and these words have become the philosophy of Laureus and the driving force behind its work. Since 2000, Laureus Sport for Good has improved the lives of more than 6.5 million children and young people, and currently supports more than 300 programmes in over 40 countries and territories working to help young people overcome violence, discrimination and inequality.<span style="font-family: &quot;Times New Roman&quot;; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">

Luxury British brand Alfred Dunhill have been confirmed as the title partner of the inaugural Padel Classic event, to be hosted at The Hurlingham Club in May this year.

Alfred Dunhill confirmed as the title partner of the inaugural Padel Classic  

TTB Sport has invested in Ample, a platform designed to allow consumers to view the sustainability of brands and make an impact every time they shop.With&nbsp;sustainable practises playing an increasingly central role for brands and&nbsp;rights holders within sport, Ample has developed bespoke solutions to allow these groups to better connect with their fanbases and drive impact.See ample.earth for more details.

TTB Sport Capital puts best CSR foot forward with investment in Ample

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