This exciting partnership unites two brands that share a passion for precision, performance, and enduring style to enhance the Alfred Dunhill Padel Classic, the world&rsquo;s finest celebrity pro-am padel tournament, which is set against the iconic backdrop of The Hurlingham Club on 14-15 May. As one of the world&rsquo;s leading names in high-end timekeeping, IWC Schaffhausen brings more than 150 years of horological heritage to the Alfred Dunhill Padel Classic. With collections like the Portugieser and the Pilot&rsquo;s Watches, the brand covers the whole spectrum from elegant to sports watches. IWC is known for its unique engineering approach to watchmaking, combining the best of human craftsmanship and creativity with cutting-edge technology and processes. The prestigious padel tournament is co-founded by investment, advisory and marketing group TTB Sport. Nick Hoyle, Partner at TTB Sport said: &ldquo;This new partnership creates an exciting collaboration bringing together the finest in sports and luxury for an unforgettable experience at the heart of one of the UK&#39;s most prestigious sporting events. &quot;IWC&rsquo;s reputation for providing the best of human craftmanship and creativity &nbsp;aligns perfectly with the values of our event, and we are excited to offer our guests and players an unforgettable experience both on and off the court.&rdquo;The partnership between TTB Sport and Laureus Sport for Good at the Alfred Dunhill Padel Classic reflects a shared commitment to harnessing the power of sport as a tool for social change. Last year, Laureus Sport for Good enabled more than 100,000 girls around the world to enjoy the benefits of sport and trained more than 4000 female coaches to support them. IWC Schaffhausen has been a global partner of Laureus Sport for Good since 2005. The Swiss luxury watch manufacturer also supports the Laureus Foundation Switzerland by participating in their annual Laureus Charity Night. As official partner, IWC will support the &nbsp;fundraising at the Alfred Dunhill Padel Classic which will provide support to The Hurlingham Club Foundation&#39;s vision of creating a thriving and connected community.This partnership marks the beginning of an exciting new chapter for the Alfred Dunhill Padel Classic, as it continues to elevate the global profile of padel while celebrating excellence in every detail. The Alfred Dunhill Padel Classic will take place at the prestigious Hurlingham Club, one of the most esteemed venues in the UK, known for its rich history, world-class facilities, and timeless elegance. This year&rsquo;s event promises to be bigger and better than ever, with an exciting array of padel matches, alongside the exclusive hospitality and luxury that the event is renowned for.Several celebrities will feature in the 2025 event while wearing an IWC timepiece with Sir Andrew Strauss, Michael Vaughan and Judy Murray already confirmed, alongside Jessica Ennis-Hill, Jamie Redknapp and George Gregan.From the world of padel the Alfred Dunhill Padel Classic will feature Aimee Gibson, the first Briton to make the world top 100, with British male stars Louie Harris, Rafa Vega, Sam Macneil and Alfonso Patacho. Alongside the renowned British players Miguel Lamperti, one of the world&rsquo;s most celebrated padel players, has accepted an invitation to play in The Alfred Dunhill Padel Classic. Widely regarded as one of the most iconic and enduring faces on the World Padel Tour, a former world champion whose passion for the game sees him still travelling the globe to compete at the age of 46.

TTB Sport is proud to announce a new partnership with IWC Schaffhausen, the iconic Swiss luxury watch manufacturer renowned for its engineering excellence and timeless design for this month’s Alfred Dunhill Padel Classic.

TTB Sport announces a new partnership with IWC Schaffhausen for the Alfred Dunhill Padel Classic

This collaboration brings together two exceptional brands renowned for their commitment to excellence, luxury and exceptional service. The Alfred Dunhill Padel Classic, set against the iconic backdrop of The Hurlingham Club on 14-15 May, is a celebrated event in the world of padel, attracting top-tier players, high-profile guests and a discerning audience of sports enthusiasts and VIPs. With this partnership, Volare Aviation will play a key role in enhancing the experience of participants and spectators. The prestigious padel tournament is co-founded by investment, advisory and marketing group TTB Sport. Nick Hoyle, Partner at TTB Sport said: &ldquo;This partnership marks an exciting new chapter for both brands, bringing together the finest in sports, luxury, and aviation for an unforgettable experience at the heart of one of the UK&#39;s most prestigious sporting events. &ldquo;Their reputation for providing first-class aviation services aligns perfectly with the values of our event, and we are excited to offer our guests and players an elevated experience both on and off the court.&rdquo; Volare Aviation, known for its exceptional private jet services, was founded in 2013, wanting to create a company that was unique in the breadth of services it offered in the field of private aviation, offering aircraft owners and charter clients a turnkey solution, specialising in aircraft sales, management and state of the art aircraft design and refurbishment. Volare are also delighted to take part in an event around which fundraising is a key component with all money raised this year benefitting the Laureus Sport for Good Foundation including support for The Hurlingham Club Foundation&rsquo;s girls&#39; racquets project, Empower. The partnership between TTB Sport and Laureus Sport for Good at the Alfred Dunhill Padel Classic reflects a shared commitment to harnessing the power of sport as a tool for social change. Last year, Laureus Sport for Good enabled more than 100,000 girls around the world to enjoy the benefits of sport and trained more than 4000 female coaches to support them. Through this initiative, the Alfred Dunhill Padel Classic aims to provide support to The Hurlingham Club Foundation&#39;s vision of creating a thriving and connected community. Dustin Dryden, Founder said; &ldquo;At Volare, we&rsquo;re thrilled to partner with the Alfred Dunhill Panel Classic 2025, a celebration of heritage, performance, and understated luxury. Much like the event itself, our brand is built on precision, style, and a passion for excellence. We look forward to an unforgettable gathering that brings together icons of design, speed, and sophistication.&rdquo; The Alfred Dunhill Padel Classic will take place at the prestigious Hurlingham Club, one of the most esteemed venues in the UK, known for its rich history, world-class facilities, and timeless elegance. This year&rsquo;s event promises to be bigger and better than ever, with an exciting array of padel matches, alongside the exclusive hospitality and luxury that the event is renowned for. Several celebrities will feature in the 2025 event with Sir Andrew Strauss, Michael Vaughan and Judy Murray already confirmed, alongside Jessica Ennis-Hill, Jamie Redknapp and George Gregan. From the world of padel the Alfred Dunhill Padel Classic will feature Aimee Gibson, the first Briton to make the world top 100, with British male stars Louie Harris, Rafa Vega, Sam Macneil and Alfonso Patacho. Alongside the renowned British players Miguel Lamperti, one of the world&rsquo;s most celebrated padel players, has accepted an invitation to play in The Alfred Dunhill Padel Classic. Widely regarded as one of the most iconic and enduring faces on the World Padel Tour, a former world champion whose passion for the game sees him still travelling the globe to compete at the age of 46.

TTB Sport is proud to announce an exciting new partnership between the Alfred Dunhill Padel Classic and Volare Aviation, one of the UK’s premier private aviation service providers. 

TTB Sport announces exciting new partnership with Volare Aviation for the Alfred Dunhill Padel Classic 2025

Building on the success of the previous year&rsquo;s collaboration, Pragnell will once again serve as the official jeweller for the elite event, further cementing its commitment to the world of high-end sports and luxury. The Alfred Dunhill Padel Classic, one of the most highly anticipated events in the international padel calendar, brings together top-tier players, celebrities, and guests for a series of exhilarating matches. The tournament, renowned for its elegant atmosphere and competitive spirit, offers a unique blend of sporting excellence and social engagement, making it the perfect platform for Pragnell to showcase its exquisite jewellery collections. Pragnell offers an unparalleled selection of handcrafted jewellery designed and produced in-house, alongside an extensive vintage jewellery collection. Marking life&rsquo;s significant moments with pieces of exceptional beauty, rarity, and quality. Pragnell also specialises in crafting bespoke jewels, from one-of-a-kind pieces to remodelling family heirlooms. As one of the UK&rsquo;s last full-service jewellers, all Pragnell fine jewellery is handcrafted in British workshops by their highly trained craftspeople, using gemstones of exceptional beauty and quality, with five showrooms across the UK in Mayfair, Stratford-Upon-Avon and Leicester.Pragnell are delighted to be part of an event around which fundraising is a key component with all money raised this year benefitting the Laureus Sport for Good Foundation including support for The Hurlingham Club Foundation&rsquo;s girls&#39; racquets project, Empower. The partnership between TTB Sport and Laureus Sport for Good at the Alfred Dunhill Padel Classic reflects a shared commitment to harnessing the power of sport as a tool for social change. Last year, Laureus Sport for Good enabled more than 100,000 girls around the world to enjoy the benefits of sport and trained more than 4000 female coaches to support them. Through this initiative, the Alfred Dunhill Padel Classic aims to provide support to The Hurlingham Club Foundation&#39;s vision of creating a thriving and connected community. &ldquo;We are delighted to renew our partnership with the Alfred Dunhill Padel Classic for a second year,&rdquo; said Charlie Pragnell, Pragnell Managing Director. &ldquo;The prestigious event embodies our shared values of craftsmanship, showcasing exceptional skill and precision, which are at the heart of our brand. Our continued involvement reflects our passion for supporting distinguished British events celebrating excellence and craft within their field&rdquo;. The Alfred Dunhill Padel Classic is co-founded by investment, advisory and marketing group TTB Sport alongside Charlie Grave, who said: &ldquo;We are thrilled to have Pragnell join us again as a commercial partner for this year&rsquo;s tournament. Their reputation for elegance and distinction aligns perfectly with the values of our event, and we look forward to another successful collaboration.&rdquo;Pragnell are the third Alfred Dunhill Padel Classic commercial partner to be announced, following Dunhill and Evelyn Partners. The 2025 Alfred Dunhill Padel Classic will take place at the stunning Hurlingham Club, and with Pragnell&rsquo;s continued involvement, attendees are in for an unforgettable experience that blends luxury, sport, and sophistication.Several celebrities will feature in the 2025 event with Sir Andrew Strauss, Michael Vaughan and Judy Murray already confirmed, alongside Jessica Ennis-Hill, Jamie Redknapp and George Gregan.

TTB Sport is delighted to announce that Pragnell, a sixth-generation, British family-run jeweller, will continue its partnership with the prestigious Alfred Dunhill Padel Classic. 

Pragnell joins forces with the Alfred Dunhill Padel Classic for a second consecutive year

Following the inaugural year of the event in 2024, Evelyn Partners re-join as the official Wealth Management partner of the world&rsquo;s finest celebrity pro-am padel tournament in 2025, making a further statement of their intent within the sport and a long-term commitment to the event until 2027.Created by TTB Sport, The Alfred Dunhill Padel Classic is renowned for its exclusive appeal and competitive spirit, bringing together celebrities, padel professionals and a group of select brands to raise funds and awareness for Laureus Sport for Good and help disadvantaged children around the world.As part of this partnership, Evelyn Partners will have a prominent presence at the event itself, as well as building a programme for clients surrounding the event and supporting the community initiatives spearheaded by Laureus Sport for Good and The Hurlingham Foundation.Staged at the world-famous Hurlingham Club in West London, on 14-15 May, the Alfred Dunhill Padel Classic is a quintessentially British experience staged at one of the world&rsquo;s finest private members clubs celebrating the fastest-growing sport on the planet.Nick Hoyle, Founding Partner of TTB Sport commented: &ldquo;We are thrilled to welcome Evelyn Partners as a key partner of the Alfred Dunhill Padel Classic. Their exceptional reputation in wealth management, dedication to human-led excellence and belief in the future of the sport, will bring an added layer of prestige to the event.&rdquo;Andrew Middleton, Group Chief Marketing and Commercial Officer commented: &ldquo;We&rsquo;re really proud to be partnering with the Alfred Dunhill Padel Classic and supporting one of the fastest growing sports in the UK. We believe Padel is a great articulation of &ldquo;what&rsquo;s next&rdquo; in sport and we&rsquo;re excited to be partnering with this tournament for a second year. We love the inclusivity and accessibility of Padel and this year our support of the event extends to Laureus and the Hurlingham Club Foundation offering initiatives such as free padel lessons for girls in underprivileged communities, encouraging a path into sport and opening up the possibilities of what&rsquo;s next for them.&rdquo;

Evelyn Partners, one of the UK’s leading wealth managers, which is entrusted with over £62 billion of assets by its clients, has renewed for a further three-year term as an official partner of the prestigious Alfred Dunhill Padel Classic.

Evelyn Partners renew as an official partner of the Alfred Dunhill Padel Classic

Judy Murray, Sir Andrew Strauss and Michael Vaughan have confirmed their return to Hurlingham for the 2025 edition, with more stars to be announced in the coming months.Quickly establishing itself as the premium pro-am tournament on the global padel calendar in its inaugural year, title sponsor Alfred Dunhill is set to lead a field of high-end partners, teams and celebrities participating in South West London over two days, with the event raising funds for the Laureus Sport for Good Foundation and The Hurlingham Club Foundation.The 2024 event featured celebrities from the world of sports and entertainment including Jimmy Anderson, Greg Rusedski, Bryan Habana, and British padel stars Aimee Gibson and Tia Norton.TTB Sport is the founder of the Alfred Dunhill Padel Classic and the dates for next year&rsquo;s event are now confirmed as Wednesday 14-Thursday 15 May 2025. Thanks to Alfred Dunhill, Pragnell, Evelyn Partners, Aston Martin Lagonda Ltd and Laureus. &nbsp; &nbsp;

TTB Sport is delighted to announce that the prestigious Alfred Dunhill Padel Classic will return to the grounds of The Hurlingham Club, London, United Kingdom in May 2025.

Alfred Dunhill Padel Classic set to return to The Hurlingham Club in 2025

A 100km JourneyThe challenge began with an arrival day in Cape Town, where participants visited a Laureus Sport for Good project followed by a welcome braai and briefing. Spirits and anticipation levels were high as everyone came together to prepare for the trek ahead.Over the next four days, participants explored some of South Africa&rsquo;s most breathtaking terrain:Day 1: Starting at the Kogelberg Nature Reserve, the trek began along coastal paths, transitioning into rugged mountainous terrain. The group covered their first 25km, ending the day at Camp 1.Day 2: The journey continued through the picturesque Elgin Valley. After another 25km, participants reached the halfway point and were treated to fireside chats with our ambassadors at Camp 2, nestled in the Simonsberg mountains.Day 3: The most challenging leg took participants through the dramatic Hottentot-Holland Nature Reserve. Tackling another 25km of mountainous terrain, they celebrated their progress with a well-deserved supper and local wine tasting.Day 4: The final day brought participants into the Jonkershoek Nature Reserve and Stellenbosch&rsquo;s fertile wine region. Completing the full 100km, the group celebrated in style at the luxurious Lanzerac 5 Wine Resort*, enjoying a traditional South African Braai, music, and dance. The evening was made even more memorable by a heartfelt congratulations and thank-you speech from Morn&eacute; du Plessis, South African sporting legend and former Laureus Chairman.For those who stayed on, the adventure extended into Day 5, with access to the excitement of the Cape Town Rugby 7s or opportunities to explore the region further.Special Guests and AmbassadorsWe were privileged to be joined by Maps Maponyane, a South African TV presenter, actor, and philanthropist, and Deshun Deysel, one of South Africa&rsquo;s first Everest summiteers, who trekked alongside participants. Our Laureus ambassadors&mdash;including Bryan Habana, Dame Jessica Ennis-Hill, Annabelle Bond, Saray Khumalo, and Schalk Brits&mdash;also played a key role in inspiring and motivating everyone throughout the challenge.Reflections from Holly Millward, Partner at TTB SportUpon completing the challenge, Holly Millward, Partner at TTB Sport, said, &ldquo;At TTB Sport, we are proud to create events like this that showcase the power of sport to connect, inspire, and drive meaningful change. The Laureus Challenge South Africa 2024 brought together a diverse group of individuals who, through their efforts, have made a real impact on communities worldwide.&rdquo;Driving Meaningful ChangeThe Laureus Challenge South Africa 2024 was not just about achieving a physical milestone&mdash;it was about driving meaningful change. Thanks to the generosity of our sponsors, participants, and auction donors, we are thrilled to announce that the event raised an incredible &pound;350,000! These funds will go directly to Laureus-supported programs, empowering young people and communities through sport.At TTB Sport, we are proud to partner with Laureus to create experiences like this that bring people together in powerful ways. Congratulations to all participants on completing the 100km journey and contributing to this incredible cause.A heartfelt thank you to everyone who made the Laureus Challenge South Africa 2024 a resounding success&mdash;including our ambassadors, Bryan Habana, Dame Jessica Ennis-Hill, Annabelle Bond, Saray Khumalo, Schalk Brits, and all the participants who walked the walk for such a meaningful cause.

The Laureus Challenge South Africa 2024 was an extraordinary journey that saw participants and ambassadors take on the challenge of walking 100km through the stunning landscapes of South Africa’s Western Cape. This event created a shared mission to raise 

Laureus Challenge South Africa 2024

TTB Sport has invested in Ample, a platform designed to allow consumers to view the sustainability of brands and make an impact every time they shop.With&nbsp;sustainable practises playing an increasingly central role for brands and&nbsp;rights holders within sport, Ample has developed bespoke solutions to allow these groups to better connect with their fanbases and drive impact.See ample.earth for more details.

TTB Sport Capital puts best CSR foot forward with investment in Ample

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