This appointment reaffirms the bold ambitions of TTB Sport to be a world leading firm specialising in developing investment and marketing strategies to futureproof sport. With the firm’s belief that sport is a powerful vehicle to unite and inspire communities, this appointment signals further intent to realise the impact of sport for business and society.

Sir Andrew Strauss commented, ‘We firmly believe that sport has the ability to improve lives, and we are thrilled Nick has chosen to join TTB Sport to help us realise and quantify this. Through our investment in Angel City, we have seen first hand that purpose and profit can coexist, delivering both social and commercial outcomes for rights holders, brands and investors.’ 

Speaking of his appointment, Nick said; ‘I am delighted to be joining such a forward thinking organisation such as TTB Sport Capital. I am excited by the prospect of working with the inspiring leadership, hugely talented colleagues, and partner organisations. I look forward to sharing my experience to help businesses create strategies that engage new audiences, create deeper relationships with fans and unlock new revenues.’

About Nick Pryde

Nick Pryde – a global sports executive with over 15 years’ experience, joins TTB Sport having spent the last seven and a half years at England & Wales Cricket Board leading the Recreational game. Throughout his time in English cricket Nick led the recreational game, engineering unprecedented participation growth, most notably as the architect of the hugely successful All Stars Cricket programme.

Prior to his time in English Cricket, Nick worked across various roles in Australian cricket driving reform across both community cricket and the talent pathway. 

Nick graduated from Notre Dame University with a Bachelor of Marketing & Public Relations in 2009. Recently, Nick joined the Harvard Business School Alumnus having graduated from the Programme for Leadership Development (alternative EMBA).