Brand and creative agency Designroom Sport has announced its rebrand and relaunch to WildPigs in a move that sees the business become part of the TTB Sport Capital Group.

TTB Sport Capital was founded in 2022 by Holly Millward and Nick Hoyle with investment, advisory and sports marketing pillars.

WildPigs is a brand, creative and content agency for sport and beyond.

Founded by Tim Fox and Billy Johnson, Designroom Sport has historically partnered with and created global campaigns for some of the most significant organisations within sport, including the Champions League, ITF, Wales Football and the BWF.

Tim Fox said:

‘We are very proud of our journey in sport, both creating and working on some of the great campaigns that have punctuated some key moments in sporting history over the last 15 years.  Our new brand name is a nod to the first documented story ever told.  We believe that every business has a unique story to tell, and sport supercharges that opportunity.  As we move into our next chapter, we are broadening our team, capabilities and market reach to serve our clients.  We couldn't think of greater partners than Holly and Nick to be alongside us on our journey’.

WildPigs’ new offering includes brand consulting and an in-house content studio with offices in London, Hong Kong and Cape Town.

Holly Millward said:

‘Nick and I have worked with Designroom Sport for many years, experiencing first hand the work of the business and importantly the people.  We are thrilled to launch WildPigs in a broader offering to serve new businesses and audiences.  We ourselves believe in the power of sport to connect with and engage people through great storytelling.   We are delighted that WildPigs is now part of our sports marketing offering for our own clients going forward'.