TTB Sport Capital invests in innovative businesses and founders, focusing on solutions that redefine fan engagement and deliver transformative results across the sport and entertainment industries. This investment marks a significant opportunity to expand Planet Fans’ proven model into new live experience sectors.

Founded in 2022, Planet Fans has redefined fan access to live music experiences. The platform currently powers membership programs for leading artists including Aitch, Mumford & Sons, Cat Burns, and Everything Everything, connecting over 150,000 active fans with hyper-personalised membership rewards and white-label ticketing solutions.

The investment from TTB Sport Capital will allow Planet Fans to develop its offering further, extending its expertise from live music to the sports and entertainment sectors. By leveraging actionable insights and technology, Planet Fans helps brands, venues, and rights-holders build long-term loyalty and create meaningful, personalised fan experiences at scale.

James Morrison, Co-Founder and CEO of Planet Fans, commented: “With our deep understanding of fan engagement in music, we are uniquely positioned to translate these insights into sport and entertainment. TTB Sport Capital’s investment accelerates our product roadmap and supports our mission to deliver truly memorable live experiences. Together, we’re unlocking new opportunities for fans, labels, and rights-holders to connect meaningfully.”

Teresa Teague, Founder of TTB Partners, added: “Planet Fans’ innovative platform has proven the power of personalised fan engagement in music. We see an exciting opportunity to expand this model into sport and entertainment, delivering game-changing experiences for superfans and unlocking value for businesses. Their vision aligns perfectly with TTB Sport’s commitment to investing in transformative businesses that enhance fan experiences globally.”

Planet Fans has already made strides in supporting grassroots live music through partnerships, including work with the Music Venue Trust, while earning recognition at the Music Week Awards for consumer innovation. This investment will empower Planet Fans to scale its technology, develop new membership models, and expand its reach into untapped markets.

For more information about Planet Fans, visit planet.fans.